SEO Strategist

About the job
Position Overview

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The SEO Strategist owns the search engine optimization strategy across a portfolio of restoration and home services clients — spanning technical SEO, on-page optimization, local SEO, and off-page authority building.

This is a well-rounded SEO role. We are not looking for someone who only does link building or only audits technical issues. We want someone who understands how all the pieces connect and can move fluidly across the full SEO landscape to drive real, measurable results for clients. We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them.

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Key ResponsibilitiesSEO Strategy & Client OwnershipServe as the day-to-day point of contact for the Content team on work-related questions and blockers
Lead the weekly content team meeting
Attend the weekly VM all-team meeting
Monitor team workload and flag capacity concerns to Operations
Help ensure department processes and SOPs continue to be followed

Technical SEOConduct thorough audits and implement recommendations across site speed, crawlability, indexing, mobile friendliness, and architecture
Collaborate with the Web Development team to ensure technical best practices are properly implemented on all client sites
Set up and monitor Google Search Console, Bing Webmaster Tools, GA4, site audit tools, and uptime monitoring
Manage schema markup, internal linking, URL architecture, canonicalization, and tracking code placement

On-Page SEO & Content StrategyOptimize on-page elements including meta tags, headers, content structure, and keyword targeting
Conduct ongoing keyword research, content gap analysis, and competitor analysis to inform content direction
Collaborate with the Content Team to ensure all written deliverables are optimized for search and aligned with client strategy.

Local SEO & Off-PageDevelop and execute local SEO strategies including GBP optimization, citation building, and local ranking signals
Turn backlink gap analysis and off-page audit findings into an execution plan you run independently — not just ongoing monitoring, but active remediation and outreach
Write and distribute press releases and conduct journalist and publication outreach to earn authoritative coverage and backlinks for clients
Monitor backlink profiles and address toxic or low-quality links as needed

Reporting & CollaborationTrack and report on monthly performance metrics and deliver clear summaries that connect SEO activity to business outcomes
Work closely with the Content, Web Development, Paid Ads, and Client Success teams to align on strategy and execution
Document processes and SOPs as they are defined and contribute to cross-department initiatives

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RequirementsTechnical Skills (required)3+ years of hands-on, full-spectrum SEO experience — not just one discipline
Strong command of technical SEO including site architecture, crawlability, indexing, page speed, and mobile optimization
Proficiency in Google Search Console, GA4, Bing Webmaster Tools, and SEO audit tools
Solid on-page SEO skills including keyword research, content optimization, meta tags, schema, and internal linking
Experience building and managing link building campaigns
Proven local SEO experience including GBP optimization and citation building
Working knowledge of HTML and how it relates to on-page and technical SEO decisions
Comfort using AI tools to accelerate research, content direction, and workflow, with genuine curiosity for continued experimentation

Strategic Skills (required)Able to develop and own a full SEO strategy across multiple client accounts simultaneously
Strong data interpretation skills — you turn performance numbers into clear, actionable decisions
Proactive and results-oriented — you track what matters and adjust without being prompted
Familiar with how SEO connects to paid search, content, and web development in a full-service agency context

Soft SkillsClear communicator — proactive with your team and confident when presenting to clients
Self-directed and ownership-oriented — you do not need to be micromanaged to produce great work
Detail-oriented and thorough — small things matter in SEO and you know it
Curious and current — the search landscape changes constantly and you change with it
Collaborative by nature — you make the content, web, and paid ads teams better by working alongside them
Own your task queue in ClickUp (or other project management tool) — keep statuses, due dates, and priorities current across all client accounts without needing reminders, and proactively flag blockers before they become problems

Bonus ExperiencePrior experience in home services or restoration marketing / working in a marketing agency
Familiarity with GoHighLevel or similar CRMs
Experience building internal reporting systems or dashboards
Experience with reputation management and its relationship to local SEO
Knowledge of page speed tools and optimization techniques
Basic understanding of paid search and how it complements organic strategy

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Compensation & BenefitsSalary based on experience + growth/performance-based increases
Full-time (40 hrs/week), fully remote position
2 weeks paid vacation + paid US holidays + sick leave
Bereavement / Parental Leave policies
Flexible working hours with overlap during Central Time business hours
Professional development, mentorship from manager
Career growth potential as the company scales

SEO Strategist