Content Marketing Manager

About the job
Job Title: Content Marketing Manager

Location: South Africa

Working Hours: 9am – 5pm ET | 3pm – 11pm SAST

Working Pattern: Fully remote

Reporting Manager: VP of Marketing

Salary Range: TBC

About Our Client

Our client is a leader in healthcare compliance SaaS, empowering healthcare providers across the US to simplify compliance and data security. Their innovative platform streamlines complex regulations, enabling organisations to focus on delivering exceptional patient care while meeting the highest industry standards.

About the role

Our client is looking for a Content Marketing Manager who is equal parts creator, strategist, and optimiser. They need someone who understands that content and SEO are growth engines, not checkboxes.

You’ll own the entire organic ecosystem and inherit a well established SEO machine producing the majority of our pipeline and bookings. This includes SEO, AEO, GEO/local authority, content production, website performance, webinars, and event content. You’ll serve as the hands-on operator who builds and executes a modern organic strategy in a competitive market, finding scrappy ways to outrank larger players and drive measurable pipeline.

This is a foundational role for a marketer who wants to make an outsized impact on a

fast-moving team undergoing major transformation.

What you’ll do

SEO, AEO, GEO & Website Ownership

Own, deepen, and scale Compliancy Group’s organic strategy across SEO, AEO
(Answer Engine Optimisation), GEO/local authority, and LLM search surfaces, ensuring our content wins across Google, AI chat surfaces, and industry-specific searches.
Drive competitive search strategy: continuously identify “win opportunities,” SERP vulnerabilities, and content white space to outperform entrenched competitors.
Own technical and on-page SEO: site structure, schema markup, internal linking, metadata, page speed, Core Web Vitals.
Manage and optimise our client’s WordPress site: UX, conversion paths, CRO testing, analytics, and multi-channel CTA optimisation.
Build and execute an annual organic content roadmap aligned to revenue targets and mid-market growth objectives.
Lead content + SEO strategy for our client’s 2026 website rebrand, partnering with design, product marketing, and agency resources.

Content Creation & Management

Hands on experience with AI informed content creation
Produce a steady cadence of SEO/AEO-optimised blogs, guides, landing pages, gated assets, and tools that improve rankings, visibility, and conversions.
Refresh, repurpose, and expand high-value evergreen content to maintain and improve performance.
Transform expert insights into compelling thought leadership across compliance, risk
management, HIPAA/OSHA, and broader healthcare trends.
Partner cross-functionally to ensure tight alignment with sales enablement, demand gen, product marketing, and PLG motions.

Webinars, Events, & Thought Leadership

Lead webinar strategy, content development, and execution including topics, outlines, speaker prep, promotion, and post-event content.
Support VP of Marketing with in-person event logistics: speaking engagement content (slides, narratives, talk tracks), booth content and educational materials, onsite logistics and post-event follow-up content (recaps, nurture content)
Build repeatable content frameworks so every event produces a library of assets (blogs, clips, social posts, email follow-up, etc.).

Cross-Functional & Partner Support

Collaborate with partner/channel marketing on co-branded content, SEO-aligned partner assets, and joint campaigns.
Support content syndication programs with high-quality, performance-oriented assets
designed for distribution.
Align closely with demand gen to ensure content drives pipeline and supports paid and PLG motions.

What You’ll Bring

3 – 6 years of experience in content marketing, ideally within B2B SaaS, HealthTech, or a competitive, fast-moving category.
Deep, modern SEO expertise, including AEO, schema, LLM optimization, backlink
strategy, and tools like GSC, SEMrush, Ahrefs, Surfer, etc.
A data-driven approach with experience tracking, measuring, and reporting content performance to executives. This role has high visibility with senior leadership, making clear communication and business impact critical.
Experience building content that ranks, converts, and grows pipeline, supported by clear analytics and KPIs.
Hands-on WordPress management experience (basic HTML/CSS familiarity, plugin management, on-page SEO is a plus).
Strong project management skills; ability to run multiple content tracks simultaneously in a lean team environment.
Ability to translate subject matter expertise into digestible, high-performing content for stakeholders across SMB and mid-market audiences.
Comfort presenting ideas, defending strategy, and showing impact using data.

Nice to have

Prior high growth startup experience
Experience supporting or leading a website rebrand.
Strong design sensibility (Canva, Figma, or similar).
Familiarity with HubSpot CMS, workflows, or email automation.
Understanding of healthcare or other regulated industries.

Why Join our client

You’ll help shape a modern, multi-channel organic strategy during a pivotal transformation. This is a rare opportunity for a hands-on marketer to take ownership of a high-impact growth motion, elevate a brand, and play a central role in building the category-defining platform for healthcare compliance

Content Marketing Manager