Equals Five
Equals Five
Equals Five
About the job
Please read the full job ad and consider the remuneration that is being offered for this role before applying.
Demand & Lead Generation Marketing Manager – (Fractional) B2B Sector Experience
Are you currently looking for a new adventure?
Do you want to be a part of a fast-growing, exciting business?
Have you considered a portfolio / fractional career?
Are you an expert in demand & lead generation marketing?
Job Title: Demand & Lead Generation Marketing Manager
Location: South Africa– Remote
Reports to: Head of Marketing Operations
Type: Contract Role
Package: R2500 – R3500 per day
Equals Five is looking for highly strategic and results driven Demand & Lead Generation Marketing Manager to lead Equals Five’s client’s demand generation strategy.
This role is focused on designing and building a high-performance revenue engine that drives qualified pipeline, accelerates conversion, and delivers measurable revenue growth through modern demand frameworks and AI-accelerated workflows.
You will work in close partnership with the Content Marketing Manager to transform high-value content into targeted campaigns, non-linear nurture journeys, and lead generation initiatives.
Why Join Us?
At Equals Five, we focus on delivering commercial success to mature SME clients who are ready to grow and scale. As part of this journey with our clients, your role as their Demand & Lead Generation Marketing Manager would be integral to their overall success, and this is why we want to work with only the best!
The Benefits
Remote, work-from-home
Working within a friendly, supportive and collaborative team of like-minded industry professionals
Structured client work over the longer term
Interesting and diverse client opportunities
Competitive, market-related salary: R2500- R3500 per day
Responsibilities Include:
Develop and execute a comprehensive demand and lead generation strategy aligned with Equals Five’s client’s revenue growth objectives.
Design and manage integrated marketing campaigns that drive both inbound and outbound leads and pipeline growth
Collaborate with the Content Marketing Manager to turn thought leadership and insights into lead-generating assets
Develop and optimise lead funnels including awareness, acquisition, nurture, and conversion stages.
Ensure the tech stack and AI tools are fully leveraged to maximise pipeline velocity and campaign performance.
Implement marketing automation workflows and lead nurturing campaigns.
Manage LinkedIn campaigns, digital marketing channels, and performance marketing initiatives.
Work closely with sales and recruitment leadership to align marketing activity with commercial goals.
Build sales prospecting campaigns and cadence strategies.
Monitor and optimise conversion rates across landing pages, campaigns, and marketing funnels.
Track campaign performance and continuously improve marketing ROI.
Demand Generation & Campaign Management
Plan and execute multi-channel marketing campaigns.
Develop lead magnets including reports, guides, and industry insights.
Execute account-based marketing and sales (ABMS) strategies targeting key prospects.
Oversee paid and organic campaign performance.
Build structure marketing and sales nurture programmes.
Analytics & Performance
Measure marketing performance including lead volume, pipeline contribution, and campaign ROI.
Monitor marketing KPIs such as cost per lead, conversion rates, and engagement metrics.
Use insights and analytics to continuously improve campaign performance.
Provide regular reporting on marketing impact and pipeline generation.
Core Skills & Competencies:
Must be proficient in and possess a working knowledge of the following skills and competencies:
10+ years’ experience in demand generation, digital marketing, or B2B growth marketing.
Proven success building demand generation strategies that drive measurable pipeline growth.
Deep understanding of account-based marketing and sales (ABMS) strategies for targeting key prospects.
Experience working within technology, consulting, or professional services environments
Strong campaign strategy and performance marketing experience.
Deep understanding of B2B marketing funnels and buyer journeys.
Strong analytical and data-driven decision-making ability.
Experience with marketing automation and CRM systems.
Ability to collaborate with content teams and commercial leaders.
Preferred Tools:
Marketing automation platforms (HubSpot, Marketo or similar)
CRM platforms (HubSpot, Salesforce, MS Dynamics, Pipedrive or similar)
Analytics and reporting tools
Collaboration
This role will collaborate closely with the Content Marketing Manager, sales and business development teams, internal subject matter experts, and external marketing partners where required
What Success Looks Like
A scalable demand generation engine that consistently produces qualified leads.
Marketing campaigns that drive measurable pipeline growth.
Strong alignment between marketing, sales, and recruitment leadership.
Optimised lead funnels with improved conversion rates.
Marketing performance is clearly linked to revenue impact.
Significant efficiency gains in campaign delivery through the strategic use of AI.
How to Apply
If this sounds interesting to you AND you can also tick the boxes listed above, then please apply now! We look forward to meeting you.
Preference will also be given to candidates who have a valid driving licence and possess their own vehicle.
Application Process:
Any suitable candidates will be invited to interview for role.
If you don’t hear from us within two weeks of completing our online questionnaire then unfortunately you haven’t been successful in this instance, and we wish you the very best in your future job search.
Please note, at Equals Five we offer fractional / portfolio marketing opportunities under contract, and therefore if you are looking for a full-time, permanent role then we are not able to offer that type of opportunity at this time.
Also be aware, our recruitment process is rigorous and typically takes between five and six weeks to complete. However, if successful then we can offer you a long and very rewarding career with us.
Demand and Lead Generation Marketing Manager
Equals Five: A complete marketing team for the same cost as a Senior Marketing Manager! We are YOUR marketing team that delivers the growth and scale that YOU need. Our marketing teams are experts in delivering commercial marketing for scale-up businesses. Equals Five’s broad and deep range of marketing experts means that we can deliver fully integrated sales and marketing strategies and programmes that are more than the sum of their parts. All of our marketing specialists and experts are highly qualified and experienced, we only recruit the best, and our success is intrinsically linked to yours. Whether your aim is to generate sales pipeline, build your brand reputation, open up new routes to market or to better exploit your existing customer base, your marketing team from Equals Five will help you to build and execute those marketing strategies and programmes that meet those goals, and deliver tangible business results for your company. » We understand that marketing is a science, and not an art. » We are your own dedicated marketing team, at a fraction of the cost. » We provide all the marketing specialists, and experts, that you need to help you grow and scale your business. The big difference is that all these experts work for you part-time, under contract, so you only pay for these marketing specialists when you need them. » We really get to know your business because we are part of your business! We are part of your team. We work for you, we are committed, focused and dedicated. Imagine having an experienced, and complete, marketing team for the same cost as a fully weighted, full-time, senior marketing manager!* Now you can, with Equals Five.