Paid Media Manager

About the job
Position: Senior Paid Media Manager (Lead Generation)

Working Hours: Monday to Friday 9 am – 5pm EST

Salary Range: 3,000 – 3,500 USD/month (final offer depends on the client based on your skills and experience)

Work Setup: Remote | Independent Contractor

About The Company

A performance-driven lead generation business specializing in acquiring high-quality consumer leads through paid media campaigns in highly competitive industries.

About The Role

We are looking for a highly analytical and performance-driven Senior Paid Media Manager to take full ownership of paid acquisition efforts across Google Ads and Meta/Facebook Ads. This role is focused entirely on lead generation and is ideal for someone with deep expertise in managing and scaling campaigns in competitive local service industries.

You will be responsible for strategy, execution, optimization, reporting, and creative direction. The ideal candidate understands both the technical and creative aspects of paid media and can consistently drive qualified lead volume while optimizing for performance metrics.

This role is ideal for someone who thrives in fast-paced environments, enjoys autonomy, and wants to make a significant impact on business growth.

Key Responsibilities

Paid Media Management

Own and manage paid media campaigns across:
Google Ads (Search, Performance Max, and YouTube preferred)
Meta/Facebook & Instagram Ads
Develop and execute lead generation strategies focused on acquiring high-quality leads
Optimize campaigns for CPL, conversion rate, lead quality, and overall ROAS
Conduct keyword research, audience targeting, bidding strategy management, and funnel optimization
Continuously test landing pages, ad copy, creative angles, and conversion strategies
Utilize AI-supported workflows and tools to test and iterate ad creatives efficiently

Reporting & Optimization

Analyze campaign performance and proactively identify opportunities for improvement
Maintain reporting dashboards and communicate insights clearly to stakeholders
Monitor paid media trends, platform updates, and competitor strategies
Make data-driven decisions to scale campaigns effectively

Collaboration & Creative Direction

Collaborate on ad creative development, messaging, hooks, and offers
Provide direction and feedback on performance-focused creatives
Work independently while maintaining clear communication with the team

Requirements

5+ years of hands-on paid media experience
Strong experience managing lead generation campaigns (non-eCommerce)
Proven success running Google Ads and/or Meta Ads in competitive industries
Deep understanding of conversion-focused marketing and performance optimization
Strong analytical, reporting, and problem-solving skills
Comfortable taking full ownership of strategy and execution
Experience creating or directing ad creatives for performance campaigns
Ability to move quickly, test aggressively, and optimize based on data
Strong written and verbal English communication skills

Nice to Have

Experience in legal, insurance, financial services, or other high-CPC lead generation industries
Experience with landing page optimization and CRO
Familiarity with AI tools for ad creative generation
Experience scaling campaigns with large advertising budgets

Ideal Candidate

This is not a junior media buying role. We are looking for a highly skilled operator who can independently manage and scale paid acquisition campaigns in competitive markets. The ideal candidate is strategic, execution-oriented, highly analytical, and thrives in performance marketing environments where results matter.

Paid Media Manager