Virtustant
Virtustant
Virtustant
About the job
About the company:
Our Client is focused on leveraging digital marketing strategies to enhance brand visibility and drive consumer engagement across multiple platforms. They are transitioning from agency-led execution to in-house digital media ownership.
Job Description:
The Digital Marketing Specialist will be responsible for strategizing, executing, and optimizing paid digital media efforts on platforms such as Meta, Google, and TikTok. This data-driven role emphasizes performance, learning, and efficiency across various campaign stages, including awareness, consideration, and conversion.
Responsibilities of the role:
• Manage daily paid digital media campaigns across Meta, Google, and TikTok.
• Develop and implement full-funnel media strategies aligned with brand and business objectives.
• Optimize campaigns to achieve performance and efficiency goals.
• Continuously refine audiences, creatives, formats, bids, and budgets.
• Collaborate with internal teams to ensure creative aligns with brand standards.
• Provide performance reporting with a focus on ROAS, CPA, CAC, CTR, CVR, and reach.
• Facilitate the transition from agency-led to in-house media execution.
• Serve as the subject-matter expert for paid media strategies.
Required Experience and Qualifications:
• 3–6+ years of hands-on experience in paid digital media, preferably in-house or at a performance-focused agency.
• Proven track record managing and scaling campaigns on Meta, Google Ads, and TikTok.
• Strong understanding of full-funnel marketing and performance measurement.
• Experience working with budgets and performance targets.
• Analytical mindset with the ability to translate data into actions.
• Highly organized, proactive, and capable of managing multiple campaigns.
Preferred Skills:
• Experience in CPG, eCommerce, or omnichannel retail.
• Strong attention to detail and a test-and-learn mindset.
Personality:
• A proactive doer who thrives in dynamic environments.
• Passionate about storytelling and building consumer connections without compromising performance.
Software & Tools
• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
English Level:
C1, C2
Schedule:
Monday to Friday 9 am to 5 pm (CST)
Digital Marketing Specialist
Founded in 2021 by Kevin Wright and Erik Reid, Virtustant is a leading international recruitment platform based in the United States, with a strong focus on the US, Canadian, and LATAM markets. We excel in sourcing remote talent from around the globe, offering tailored recruitment solutions for a wide range of roles and remote jobs, from client-facing positions to back-office operations. We understand the challenges of finding the right talent, which is why we’re committed to a rigorous data-driven screening process that includes in-depth interviews, skills assessments, and reference checks to ensure professional qualities, guaranteeing seamless matches in 3 to 14 days that enhance operational efficiency. At Virtustant, exceptional customer service is at the heart of everything we do. The dedicated professionals at our remote staffing platform are always available to answer questions, offer support, and build lasting partnerships based on trust and mutual respect. Clients choose us for our reliability, expertise, and dedication to global talent sourcing, delivering high-quality remote staffing help. If you’re seeking a trustworthy recruiting company to help your business thrive, Virtustant is here to support your success.