Head of Content Research

About the job Job Title: Head of Content Research Salary: $2,000 – $3,000+ USD/month (flexible for top-tier talent) Working Hours: Monday to Friday, 9-5 EST About The Role A high-performing creator-operator building across three integrated businesses:   A fast-growing personal brand producing short-form (Instagram, TikTok) and long-form (YouTube) content focused on tech, AI, and business An education business teaching founders how to scale content, workflows, and monetization A proprietary SaaS platform that analyzes content trends across platforms using transcripts, hooks, and outlier performance data This is a highly data-driven, fast-moving environment where content is treated as a performance engine, not just output. The team already includes editors, offshore support, and tools but lacks a true content strategist/researcher who can surface high-quality, non-obvious insights that directly shape content direction. The Opportunity This is not a typical “social media” role. We’re looking for a senior content thinker, someone who understands why content works, not just how to post it. You’ll act as the insight engine behind the brand, identifying trends, patterns, and opportunities that can immediately be turned into high-performing content. Key Responsibilities Continuously scan YouTube, Instagram, TikTok, and other platforms for emerging trends Use internal and external research to identify non-obvious, data-backed content patterns Analyze hooks, formats, storytelling styles, pacing, and topic trends Aggregate and present 3-5 high-quality insights at a time, including: Supporting examples (links, creators, formats) Clear rationale (why it works) Data-backed validation (outlier performance, cross-platform trends) Combine: Open discovery (new trends, zeitgeist) Structured analysis (data exports, transcripts, analytics) Leverage tools like ChatGPT/Claude to synthesize and validate insights Deliver insights that are: Interesting Non-obvious Immediately actionable What “Great” Looks Like You can spot patterns in 1-2 hours that others would miss entirely Your insights feel sharp, original, and defensible You think like a content strategist for top creators or agencies You don’t wait for direction — you define what matters Ideal Candidate Profile Experience as: Content Strategist for a major creator, brand, or agency OR deeply embedded in high-performance content ecosystems Strong analytical mindset, comfortable working with data, trends, and pattern recognition Experience using AI tools (ChatGPT, Claude, etc.) for research and synthesis Deep understanding of: Virality mechanics Hooks and retention Storytelling formats across platforms Ability to independently define what’s working, not rely on surface-level metrics Tech Stack Proprietary content research platform ChatGPT / Claude YouTube, Instagram, TikTok Data exports (CSV analysis, transcripts, metadata) Working Style Full-time role Must have strong EST overlap High autonomy, high standards Output-driven (not task-driven)

Head of Content Research