Social Media Manager

About the job

Amplify the power of social

Are you the kind of person who knows what content will stop the scroll?

Do you get a kick out of watching engagement climb because of something you helped create?

Want to build social channels that actually make an impact in the conservation space?

We’re looking for a Social Media Manager to lead the rapid growth of our socials, with a strong focus on GVI (@gvitravel).

Where creativity meets strategy

This isn’t just a posting role. You’ll own social.

From shaping strategy to scripting content, you’ll sit at the intersection of ideas and execution, working closely with in-house teams and global creators to bring content to life.

Your main focus will be growing @gvitravel on TikTok, Instagram, and LinkedIn, while also guiding strategy and training team members across other brands in the portfolio where needed.

THIS ROLE IS FOR YOU IF

💡 You’re plugged into social and know how to turn trends into meaningful content.

🎯 You’re ambitious, commercially minded, and driven by growth.

✨ You move fast: ideating, scripting, and briefing multiple videos with strong hooks and sharp copy.

🤳 You live and breathe TikTok and Instagram, and stay ahead of platform and audience shifts (especially Gen Z & Gen Alpha).

🚀 You’ve grown accounts before, and know how to do it again for us.

💻 You’re organised, structured, and thrive on building systems that keep content flowing.

🌍 You’re a strong collaborator who can train, align and inspire teams across different countries.

MUST-HAVE EXPERIENCE

5+ years in social media management
3+ years working on TikTok
Proven track record of growing Instagram & TikTok accounts
Strong understanding of growth levers and how to apply them
Excellent social copywriting skills
Experience in briefing and directing creators
Highly organised, detail-oriented, and fast-moving
Team player who thrives in a collaborative environment

Bonus points if you have

Experience in conservation, travel, volunteering, or gap-year sectors
Experience marketing to Gen Z audiences
Experience with UK and/or US markets
Agency background
Passion for social and environmental impact
Solid travel experience

THE DETAILS

Salary: R38,000
Start date: ASAP
Type: Permanent
Location: Remote

WHAT WE’RE LOOKING FOR

We’re after a true social specialist, not a generalist.

Someone who:

Has managed or grown large accounts (100k+ is a big plus)
Thinks video-first and TikTok-first
Is bold, creative, and not afraid to push boundaries
Understands how to balance creativity with performance

WORKING AT SECOND NATURE

Second Nature is the home of impact-driven brands like GVI, Bushwise, World of Difference, and the GVI Foundation. We believe careers should be driven by curiosity, courage, and impact – not just job titles. We are dedicated to making a positive impact on our planet and its people, and you will join a community that values passion, authenticity, and innovation.

Alongside meaningful work, you’ll be supported by colleagues who are experts in their fields – whether you’re collaborating with the CEO, contributing to critical business decisions, or helping drive social and environmental impact around the world.

YOUR NEXT STEP

Please send us your CV and a short Cover Letter sharing why this role is the right fit for you.

Kindly note: We genuinely appreciate every application we receive. If you haven’t heard from us within 3-4 weeks, it likely means we’ve moved forward with other candidates this time. That said, we’d love for you to stay connected and consider applying again in the future!

Social Media Manager