Senior Performance Marketing Manager

About the job
Job Description

About Us:

VALR is Africa’s largest crypto exchange by trade volume, founded in 2018 and headquartered in Johannesburg, South Africa. Serving over 1 million users globally, including 1,100 corporate and institutional clients, we’re licensed by the Financial Sector Conduct Authority (FSCA) in South Africa, with additional approvals to offer services in Europe and initial approval from Dubai’s VARA.

VALR distinguishes itself with a customer-first philosophy, delivering secure, transparent, and innovative solutions for both professional and retail traders.

Our Vision

Our vision is to create a world where finance unites rather than divides. Our name, derived from the word “valour” without distinction between American and British English, symbolises our commitment to universal values of courage, ethical integrity, and the intrinsic worth of every human being. These values drive us to design a platform that breaks down financial barriers, making it as seamless to send value across borders as it is to send an email.

Our Mission

At our core, we’re a values-driven exchange, dedicated to building a financial ecosystem that serves all of humanity. We believe in simplifying the complex world of crypto and blockchain to make it accessible to everyone, bridging the gap between traditional finance and the blockchain-powered future.

We’re Dedicated To

Serving all Humanity: Inspired by the adage “it is expensive to be poor,” we’re committed to creating a financial ecosystem accessible to all, challenging the status quo and reducing the frictions of outdated systems.
Promoting for Unity: Our platform reflects our belief in a socio-financial evolution. We envision a future where the global community is not defined by national boundaries but united by a shared vision of justice and prosperity.

Job Requirements

5+ years of experience in digital marketing, with a minimum of 3-4 years in a performance marketing role within the crypto, fintech, or high-growth tech sector.
Proven experience running full-funnel digital advertising campaigns with clear ROI outcomes.
Deep understanding of online user acquisition strategies across search, display, mobile, affiliate, and programmatic advertising.
Hands-on experience with platforms including Google Ads, Meta Ads, Twitter Ads, YouTube, Reddit, TikTok, and other emerging crypto-relevant channels.
Proficient in digital marketing analytics tools including Google Analytics, GA4, Amplitude, Adjust, or similar.
Strong understanding of attribution models, funnel tracking, and marketing automation tools, including AI-enhanced.
Experience managing and allocating significant paid media budgets across multiple channels and regions.
Strong grasp of crypto market trends and user behavior, with the ability to focus and localise digital strategies where needed.
Familiarity with advertising compliance and platform restrictions related to marketing crypto and financial products.

In Addition, The Following Functional Competencies Are Required

Campaign Strategy & Execution: Ability to conceptualise, implement, and iterate data-driven digital campaigns with tangible user acquisition and growth outcomes.
Media Buying & Budget Allocation: Skilled in managing digital media spend with an ROI-focused approach, adapting budgets dynamically across channels based on performance.
Data Interpretation & Funnel Analysis: Expertise in interpreting marketing performance metrics, identifying drop-off points, and optimising for conversions.
Stakeholder Collaboration: Strong cross-functional collaboration with design, content, product, growth, and compliance to ensure campaign readiness, alignment, and regulatory adherence.
Performance Reporting & Optimisation: Proficient in developing dashboards and actionable reports that surface key performance trends and guide strategic decisions.
Creative Briefing & A/B Testing: Capable of guiding creative development for ad assets and running structured testing cycles to improve CTR, conversion, and CAC.
Ability and relevant experience to build AI-enhanced (agentic) workflows, write queries for data retrieval (e.g. Metabase), create internal dashboards, and work together with the product team to ideate and develop user-facing dashboards.

Job Responsibilities

Develop and execute full-funnel paid media strategies to grow VALR’s retail and institutional user base.
Launch and optimise digital advertising campaigns across Google, Meta, Twitter, YouTube, Reddit, and other high-potential platforms.
Manage campaign budget allocations, bidding strategies, and targeting frameworks to maximise return on ad spend (ROAS).
Collaborate with the design team and wider marketing team to produce compelling, high-converting creatives for ads across platforms and formats.
Build and maintain accurate reporting dashboards for campaign performance, including CTR, CPA, CAC, ROAS, and retention metrics.
Conduct in-depth funnel analysis and attribution modelling to understand user behaviour across the marketing journey.
Collaborate with product and growth teams to support launches, incentive campaigns, and feature adoption through paid media.
Continuously test, iterate, and scale campaigns using structured experimentation frameworks (A/B testing, multivariate testing, AI-enhanced).
Stay current with ad platform policies and ensure crypto advertising compliance across regions.
Engage with third-party agencies or tools (where needed) to expand channel reach or manage high-scale campaigns efficiently.
Monitor competitor digital strategies and market trends to identify new opportunities and inform media planning.
Support the broader marketing function with data insights, learnings, optimisation of AI-enhanced workflows, dashboards, and performance feedback to refine positioning, messaging, and methodologies.

Job Benefits

Innovative Work Environment
Engage with the latest blockchain technologies and tools in a rapidly evolving industry.
Work from anywhere with secure, stable internet connectivity, allowing you to create your ideal workspace.
Career Development
Benefit from an annual professional development allowance alongside scheduled company training sessions to keep you at the forefront of the crypto industry.
Competitive Compensation
Competitive salaries that align with industry standards.
When you contribute to our success, you’ll be rewarded with discretionary bonuses, recognising your impact on VALR’s growth.
Receive preferential Tier 5 trading fees on VALR, with no monthly trading volume required.
Diversity and Inclusion
A commitment to fostering a diverse workforce with initiatives that promote equity and belonging.
Wellness
Employees are encouraged to strive for coherent and wholesome lives, fulfilling their work, personal, social, physical and spiritual goals to the best of their abilities.
Compliance with statutory leave required by individual countries, in addition to flexible leave options.
Enjoy lunch on us when working from our Johannesburg Head Office, one of the ways we support wellbeing and connection in the workplace.
Impact and Contribution
At VALR, we believe in a financial system that recognises the oneness of humanity. Our mission is to break down financial barriers and promote universal values of courage, ethical integrity, and the intrinsic worth of every individual.
Engage in initiatives that promote education and awareness about cryptocurrencies, ensuring that everyone has the tools and knowledge to participate in the evolving financial landscape.
Dynamic Team Culture
Open communication and teamwork across departments, fostering innovation and creativity.
Enjoy social gatherings outside of work to strengthen team bonds and boost morale.
Global Exposure
Work with colleagues from around the world.
Exposure to diverse perspectives and practices in the crypto space.
Recognition and Rewards
Regular acknowledgement of employee accomplishments, fostering a culture of appreciation and motivation.
Join us for retreats that blend professional development with team bonding in inspiring locations.
Tools for Success
Receive a Mac laptop and a discretionary allowance to purchase all the extras needed for a productive home office—yours to keep after three years (terms and conditions apply).

Senior Performance Marketing Manager