Content/Brand Coordinator (Remote)

About the job
About Duke BCG

Duke BCG is a fast-growing fractional COO and operational consulting practice helping founders and leadership teams drive clarity, accountability, and execution.

Our growth is heavily driven by thought leadership, content, and personal brand visibility, and we’re ready to scale that without the founder being the bottleneck.

The RoleThis is not a traditional marketing role.

This is a Content Manager / Content Operator role responsible for owning the end-to-end content engine for the founder’s personal brand and Duke BCG.

Your job is to take ideas, conversations, and insights and turn them into consistent, high-quality content across platforms.

Key Outcomes You Own1. Content Creation & GhostwritingTurn rough ideas, voice notes, or bullet points into polished LinkedIn posts
Capture the founders tone, voice, and perspective
Extract content from:
Client conversations
Internal notes
Existing posts and materials
2. Content Repurposing EngineConvert LinkedIn posts into blog articles
Turn blogs into multiple LinkedIn posts
Repurpose content into:
Carousels
Email-style posts
Short-form insights
👉 One idea = multiple assets

3. Publishing & DistributionSchedule and publish LinkedIn posts
Upload and format blogs on the website
Add images, formatting, and basic SEO
Ensure consistent weekly publishing cadence
4. Content Operations & ConsistencyMaintain a content calendar (simple, not over-engineered)
Keep a backlog of ideas and drafts
Ensure nothing stalls or gets forgotten
Track what performs well and double down on it
5. Founder LeverageReduce the founders content creation time to ~1 hour/week
Make content feel effortless on her end
Proactively bring ideas, drafts, and opportunities
What Success Looks Like (90 Days)Content is being published consistently without Stephany initiating it
Stephany spends minimal time creating content (mostly reviewing/approving)
Engagement and visibility on LinkedIn remain strong or improve
Website blog is active and aligned with LinkedIn content
A repeatable content system is in place
Who You AreStrong writer who can adapt to someone else’s voice
Fast, proactive, and execution-focused
Comfortable working with minimal direction
Organized and reliable with deadlines
Understands what works on LinkedIn (hooks, structure, clarity)
Able to turn messy ideas into clear, compelling content
Must-Have SkillsExcellent writing and editing skills
Experience with LinkedIn content or personal brand content
Ability to repurpose content across formats
Familiarity with basic website/blog publishing (WordPress, Webflow, etc.)
Bonus If You HaveExperience ghostwriting for founders or executives
Basic design skills (Canva or similar)
Understanding of SEO fundamentals
Experience turning long-form into short-form content
What This Role Is NOTNot a high-level marketing strategist
Not someone who needs constant direction or content prompts
Not focused on paid ads or complex funnels
This is a builder + executor role.

Why This Role MattersContent is a primary driver of growth for Duke BCG.

This role ensures:

Content stays consistent
Ideas don’t go to waste
The founder is no longer the bottleneck
 

Content/Brand Coordinator (Remote)