Marketing Coordinator

About the job

Marketing Coordinator

Full-Time • Remote

EST Hours (6 hour overlap)

About HealthMerch

HealthMerch makes promotional products for healthcare organizations. Clinics. Hospitals. Nonprofits. Community health programs. We help them run outreach and engagement campaigns that actually connect with people — through merchandise that gets used, not thrown away.

We are growing fast. And as we grow, we are building a team that takes real ownership of their work. Not “I did my part” ownership. Full-loop, nothing-slips, I-caught-it-before-it-became-a-problem ownership.

Our sister brand, Say It With A Condom, is the leading customized condom company for sexual health outreach and education. Two brands. Two completely different audiences. One team that keeps both running.

The Role

This is not a strategy role.

This is not a creative role.

This role owns marketing execution.

That means campaigns built right. Launched clean. Tracked accurately. Reported honestly. Every time.

You will live inside HubSpot. You will be the person who catches the broken link before it goes live, notices the form isn’t firing, and flags the metric that doesn’t add up. You will build the systems that make marketing predictable and keep them clean long after they’re built.

If you have done this work at a high level, you know exactly what we are describing. These questions will be easy to answer.

If you find yourself writing in generalities on the application — that is worth paying attention to.

What You’ll Do

Own Campaign Execution & HubSpot Operations

Build, launch, and manage campaigns in HubSpot from start to finish. Set up workflows, automations, forms, landing pages, and emails. QA every campaign before it goes live — no exceptions. Create and manage tracking URLs and campaign attribution. Maintain clean campaign structure, lifecycle stages, and CRM organization. Own assigned campaigns from setup through reporting.

Manage Dashboards, Reporting & Revenue Tracking

Maintain marketing dashboards and performance reports. Ensure accurate campaign, pipeline, and attribution tracking. Monitor lead flow from campaign to deal to reorder. Track conversion rates, follow-up timing, and funnel performance. Prepare clear reporting summaries for leadership and team meetings.

Build & Improve Systems

Document repeatable workflows and SOPs. Standardize naming, tagging, and reporting structures. Improve campaign templates and playbooks over time. Reduce friction between marketing, sales, and operations. Make the system easier to use six months from now than it is today.

Coordinate Events & Conferences

Support conference and outreach campaigns. Help manage product orders and timelines. Coordinate deliverables with internal teams and vendors. Track deadlines before they become emergencies.

Keep Cross-Team Communication Clean

Follow up on tasks and deliverables across departments without being asked. Translate campaign plans into clear execution checklists. Maintain organized documentation and project trackers. Flag risks and gaps early — not after something breaks.

A Typical Day

Reviewing active campaigns before 9 AM and catching anything that needs attention. Building or updating a HubSpot workflow or email sequence. Running pre-launch QA on an upcoming campaign. Pulling together a performance summary for the week. Following up with a vendor or internal team on a pending deliverable. Ending the day with no loose ends and a clear list for tomorrow.

Who You Are

You take ownership. Not because someone is watching — because that is how you work.

You are organized in a way that other people can see and trust. Your folders make sense. Your naming conventions are consistent. Your trackers are current.

You communicate clearly. No ambiguity. No dropped threads. If something is at risk, you say so early.

You close loops. You do not wait to be chased. You do not assume someone else picked it up. You confirm it.

You hold yourself to a standard — and you notice when the work around you does not meet it.

We call this the Blue Standards. It is not a list of rules. It is how we show up for each other and for the people we serve. If ownership, transparency, and follow-through are just words on paper to you, this is not the right fit. If they describe how you actually operate — keep reading.

This role is not for someone who:

Has never worked inside HubSpot hands-on. Needs constant direction to stay on track. Treats QA as optional. Gets overwhelmed juggling multiple projects. Waits to be asked before flagging a problem.

Required Experience

2 to 4 years in marketing coordination, operations, or marketing systems. Strong hands-on HubSpot experience — required, not preferred. Experience building landing pages, emails, forms, and workflows. Understanding of lifecycle stages, pipelines, and attribution. Strong written communication and attention to detail. High personal accountability and follow-through.

Bonus Points

B2B or healthcare marketing experience. Familiarity with Zapier, Shopify, or CRM integrations. Interest in mission-driven work.

What Success Looks Like (First 6–12 Months)

Campaigns launch on time with minimal errors. HubSpot is clean, organized, and trusted by the whole team. Dashboards reflect real performance — not guesses. Sales receives well-qualified, well-tracked leads. Conference and outreach campaigns run without chaos. The marketing system is easier to use at month twelve than it was at month one.

Role Details

Remote with a minimum 6-hour overlap with U.S. Eastern Time, Monday through Friday. Clear expectations, measurable outcomes, direct feedback. Performance-based path to increased hours and responsibility. Real opportunity to grow into a full-time marketing operations role.

Why This Role Matters

The organizations we serve are not selling software. They are running health clinics. Distributing harm reduction supplies. Teaching people about their bodies. Connecting underserved communities to care.

When our marketing runs cleanly — when campaigns go out right, when leads are tracked accurately, when the system actually works — that mission gets amplified.

This role sits at the center of that.

If that kind of work matters to you, and you have the skills to back it up, we want to meet you.

Ready to Apply?

The application is detailed by design. We are not looking for polished answers. We are looking for real ones. Specific. Honest. Grounded in actual experience.

If you have done this work at a high level, the questions will be easy to answer.

Marketing Coordinator