Head of Growth

About the job

HEAD OF GROWTH — DTC E-COMMERCE (REMOTE)

We sell premium solar-powered security cameras ($300-500) directly to customers across North America.

Our customers are cabin owners, farmers, ranchers, and construction site managers — people who need reliable security in remote locations with no power or WiFi.

We’re profitable, growing, and building the team to scale aggressively in 2026. This is not a startup

burning cash — this is a real business with real revenue looking for a marketing leader who can build the engine that makes us the dominant brand in our category.

THE ROLE

You own the full marketing function — not just ads, but everything that builds awareness, drives traffic, converts customers, and keeps them coming back. This is a leadership role. You build the strategy, execute it initially, then hire and scale the team.

What you’ll own:

Paid acquisition: Google Ads and Meta Ads — strategy, optimization, and scaling
Email marketing (Klaviyo) — flows, campaigns, lifecycle automation, driving 20%+ of revenue from email
SEO and content strategy — blog, product content, and getting ranked in Google AND AI search engines (ChatGPT, Perplexity, Google AI Overviews)
Social media presence — building our brand on YouTube, relevant communities, and organic channels
Affiliate and influencer programs — partnering with homesteading, off-grid, farm, and security creators
Creative direction — driving significantly more content output: ad creatives, landing pages, videos, blog posts, UGC
PR and brand awareness — making Premium Invention a name people recognize beyond paid ads
Team building — hire performance marketers, content creators, email specialists, and other roles as we scale
Full customer lifecycle — from first ad impression through purchase, retention, referrals, and repeat purchase
Reporting and analytics — own the numbers, present weekly performance to the CEO

What you’ll work with:

A Product Marketing Manager (peer) who owns brand positioning, website copy, product pages, and CRO
A designer for ad creative and landing pages
Direct access to the CEO for strategic decisions
AI tools (Claude, ChatGPT) integrated into daily workflows — we’re an AI-native company

MUST-HAVES:

5+ years hands-on experience across multiple marketing channels (paid, email, SEO, content, social) for DTC/e-commerce brands
Strong Google Ads AND Meta Ads expertise with ad budgets of $20K+/month
Experience with Klaviyo or similar email marketing platform
Has hired and built a marketing team before (not just managed an existing one)
DTC/e-commerce experience with physical products (not SaaS, not digital products)
AI-native — actively uses AI tools in daily marketing work and understands how AI is changing search and discovery
Strong leadership — makes plans independently, owns mistakes, pushes back with data when they disagree
Critical thinker who kills what’s not working instead of defending failing initiatives
Strong English communication — written and verbal

NICE-TO-HAVES:

Experience scaling a DTC brand past $5M in annual revenue
Experience with affiliate, influencer, or PR channels
Experience with premium/high-AOV products ($200+)
Understanding of AI search optimization (getting brand visibility in ChatGPT, Perplexity, etc.)
Has worked remotely with international teams

WHAT SUCCESS LOOKS LIKE:

Revenue targets hit month-over-month while maintaining efficient ad spend
Brand becomes discoverable beyond paid ads — organic search, AI search engines, social media, affiliates all contributing
Email contributing 20%+ of total revenue
Content output dramatically increased (ad creatives, blog, social, video)
Marketing team built according to growth needs within 6 months
CEO spending less than 5 hours/week on marketing decisions

COMPENSATION:

Competitive USD monthly salary (based on experience) + performance bonuses tied to measurable outcomes
Equity conversation at 6 months based on performance
Fully remote — work from anywhere
High autonomy, direct collaboration with CEO
Full access to AI tools and learning resources
 

Head of Growth