Marketing Lead

About the job
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client specializes in custom outdoor shade solutions and works closely with landscape architects, outdoor contractors, and design-build firms on high-value projects. As the business shifts away from smaller B2B jobs toward larger, more strategic partnerships, its focus is on building a scalable, organic marketing engine that attracts qualified, long-term opportunities.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Marketing Lead will own and execute the company’s organic marketing strategy, with a strong focus on SEO, organic social growth, and content distribution. This is a hands-on, execution-driven role for a self-directed marketer who can translate high-level ideas into consistent output while building a strong organic foundation to support future paid campaigns.

Key Responsibilities

Organic Marketing & SEO Ownership

Lead and execute SEO initiatives, including website audits, keyword research, and on-page optimization.
Improve organic visibility and search rankings for trade-focused keywords aligned with architects and contractors.
Optimize existing website content and support the creation of new SEO-driven content.

Social Media & Content Distribution

Manage and grow organic social media channels with a focus on engaging trade professionals.
Execute consistent posting and engagement strategies to build brand awareness and credibility.
Collaborate on messaging and positioning to attract qualified B2B projects.

Video Editing & Short-Form Content

Edit short-form video content such as reels, clips, and social videos based on provided ideas and scripts.
Adapt long-form or raw footage into platform-ready content for social channels.

Scalable Systems & Future Growth

Build repeatable processes for organic lead generation and content distribution.
Prepare marketing infrastructure to support future paid advertising efforts.
Track performance and adjust strategies to improve reach, engagement, and inbound quality.

Collaboration & Ownership

Work closely with leadership to align marketing execution with business goals.
Take full ownership of marketing deliverables without requiring constant task-by-task direction.

Qualifications

Experience

3+ years of experience in a marketing, growth, or digital marketing role.
Proven experience driving SEO and organic traffic growth.
Experience managing social media for B2B or service-based businesses.

Skills

Strong understanding of SEO best practices and content optimization.
Comfort with basic video editing for short-form social content.
Ability to execute independently while managing multiple initiatives.
Strong written and verbal communication skills.
Self-starter mindset with high ownership and accountability.
Organized, proactive, and results-oriented approach.
Interest in building scalable systems rather than one-off tasks.

What Success Looks Like

Increased qualified organic traffic to the website.
Stronger engagement and visibility among architects, contractors, and trade partners.
A consistent and scalable organic marketing engine.
Clear readiness to layer paid ads on top of a solid organic foundation.

Opportunity

This role offers the chance to step into a high-ownership marketing position within a growing business that values execution, autonomy, and long-term impact. You’ll work closely with leadership to shape the company’s marketing foundation and drive meaningful growth through organic channels.

Application Process

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Marketing Lead