Scale Army Careers
Scale Army Careers
About the job
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a fast-growing hospitality group with a bold brand personality and a strong local following. Built around great food, culture, and community, the company has grown primarily through word-of-mouth and organic demand and is now focused on scaling its digital presence through more structured, performance-driven marketing. With multiple restaurant concepts and expansion plans, they are investing in dedicated growth leadership to bring consistency, visibility, and measurable results across digital channels.
Location
Fully remote | 9 AM – 5 PM EST
Role Overview
The Growth Marketing Manager will own paid advertising and social media growth across the brand(s), with a focus on driving awareness, engagement, and trackable conversions. This is a hands-on role responsible for planning, executing, and optimizing marketing efforts across channels, owning campaigns end-to-end from strategy through performance optimization.
Key Responsibilities
Paid Advertising & Growth
Launch, manage, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads
Build structured, repeatable advertising strategies aligned with business goals
Monitor budgets, performance, and KPIs; iterate based on results
Ensure proper tracking is in place (pixels, GA4, conversion events, UTMs)
Test audiences, creative, offers, and funnels to improve performance over time
Provide clear insights and recommendations based on performance data
Social Media Management
Own day-to-day social posting and account management across key platforms
Develop content strategy and posting cadence (what to post, when, and why)
Drive organic growth through community engagement and audience interaction
Monitor comments, messages, and brand mentions with timely, on-brand responses
Analyze social performance and continuously refine strategy
Content & Creative Support
Create or update light marketing assets such as social graphics, promotions, menus, and ads
Use tools like Canva or Figma for quick-turn creative
Collaborate with external creatives when higher-level design support is needed
Web & Landing Page Support
Support campaign execution by coordinating landing pages as needed
Ensure landing pages are conversion-ready and properly tracked
Qualifications
Experience
3–4+ years of experience in growth marketing, paid media, or digital marketing
Strong hands-on experience with Meta and Google Ads
Experience managing multiple channels simultaneously
Hospitality, lifestyle, or consumer brand experience is a plus
Skills
Strong understanding of analytics, tracking, and performance optimization
Performance-driven and results-oriented approach
Strategic thinking combined with hands-on execution
Organized, proactive, and comfortable owning outcomes
Creative decision-making informed by data
Ability to thrive in fast-paced, multi-brand environments
What Success Looks Like
Paid campaigns that consistently improve month over month
Strong, consistent social presence with growing engagement
Clear visibility into performance and ROI across channels
Efficient campaign execution without bottlenecks
Data-driven recommendations that contribute to business growth
Opportunity
This role offers the opportunity to join a growing hospitality group at a pivotal stage of its digital expansion. The Growth Marketing Manager will have real ownership over paid and social growth, the ability to test and iterate freely, close collaboration with internal teams, and the chance to make a visible impact on brand growth and performance from day one.
Application Process
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
Growth Marketing Manager
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