Head Of Marketing/ Marketing Automation Manager

Description
Our Client is a global life science reagents company supplying ELISA kits, antibodies, assays, and immunology tools to academic and industry researchers worldwide. We sell directly to scientists and operate a data-driven, performance-focused commercial model.

Role Summary
We are hiring a Marketing Automation Manager to own, build, manage, and be
accountable for the full end-to-end marketing automation system across all channels.

This role has clear ownership and responsibility for:

Lifecycle strategy and execution
Automation tooling and architecture
Cross-channel orchestration
Revenue and pipeline impact
This is a hands-on ownership role, not a coordination or advisory position.
Note: We already have dedicated Product Management and SEO roles. This position
focuses on activation, automation, and conversion.

Requirements
Key Responsibilities

End-to-End Marketing Automation Ownership
Design and operate the full marketing automation lifecycle:
Lead capture → nurture → conversion → repeat purchase → re-engagement

Build scalable, documented automation workflows
Own the marketing automation roadmap and execution

Multi-Channel Automation

Own and integrate automation across:
Email (plain-text and HTML/image)
CRM-driven workflows
Website forms & behavioral triggers
Audience sync for paid retargeting (Google, Meta, LinkedIn)
Optional SMS / WhatsApp (where compliant and relevant)
Ensure channels work as one coordinated system, not silos.

Segmentation, Data & Personalization
Build and maintain segmentation by:

Research area
Product interest
Buyer type (PI, postdoc, lab manager, industry)
Geography and institution type
Purchase and engagement behavior
Own data hygiene, lifecycle states, and enrichment
Use behavioral data to drive timing, messaging, and offers

Campaign & Revenue Ownership
·       Plan and execute automation for:

·       End-of-year budget spend campaigns

·       Limited-time promotions

·       Product launches and portfolio pushes

·       Align automation with Sales priorities and territories

·       Take responsibility for conversion, revenue contribution, and attribution

Platform & Stack Ownership
Own the marketing automation platform end-to-end:

·       Selection, configuration, and integrations

·       Deliverability and compliance (GDPR, CAN-SPAM)

·       CRM and e-commerce data sync

·       Ensure the system is scalable, reliable, and well-documented

Measurement & Optimization

Define and track success metrics:
Engagement
Conversion
Revenue and pipeline influence
Run A/B tests on:

Messaging styles
Subject lines
Timing and offers
Continuously optimize based on performance data

·       Required Experience
Essential

·       2+ years in marketing automation / lifecycle marketing

·       Proven ownership of end-to-end automation systems

·       Hands-on experience with platforms such as:

·       Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar

·       Strong execution mindset with commercial accountability

·       Comfortable operating at both strategy and execution level
Desirable

·       B2B, life sciences, biotech, or technical product experience

·       Experience working closely with Sales and CRM pipelines

·       Understanding of long sales cycles and repeat purchasing

·       Experience managing GDPR-compliant global audiences

Location: Fully Remote

Salary $4500

Head Of Marketing/ Marketing Automation Manager