Paid Media Manager

About the job

Role: Paid Media Manager

Function: Media Buying | Meta & Google Ads | Acquisition Strategy

Department: Marketing

Location: South Africa (Remote)

Compensation: ZAR 35K – ZAR 45K per month

ABOUT US

Dentology is one of the UK’s fastest-growing performance marketing agencies, partnering exclusively with high-end cosmetic dental practices. We’re a 30+ person team spanning across content, ads, sales, and tech – and one of the only agencies building an end-to-end patient acquisition system that blends agency services with proprietary software.

Our platform combines real-time lead tracking, performance analytics, and AI-driven insights to give practices unprecedented visibility into what’s driving results. From high-production content shoots and paid campaigns to in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry.

THE ROLE

We’re hiring a Paid Media Manager to take our Meta performance to the next level and help lead our expansion into new channels like Google and TikTok.

This is a high-impact role where you’ll own campaign performance across our client portfolio, drive creative testing, and play a key part in shaping the future of Dentology’s paid function.

You won’t be babysitting ad accounts – you’ll be building systems that scale, experimenting relentlessly, and helping define what world-class paid media looks like in the industry.

RESPONSIBILITIES

Own end-to-end campaign strategy and performance across a portfolio of UK dental clients.
Analyse campaign data to uncover insights, identify growth opportunities, and drive creative decisions that move performance forward.
Collaborate closely with Creative Strategy and Content teams to identify winning creatives, diversify ad formats, and continually test new performance angles.
Explore opportunities to expand our channel mix – particularly across Google Ads (Search, Performance Max) and, where relevant, TikTok Ads – as additional growth levers.
Work cross-functionally with Account Managers and the Sales team to align lead generation with the full patient acquisition funnel.
Contribute to the evolution of Dentology’s internal paid media systems, SOPs, and testing frameworks.

REQUIREMENTS

2-5 years of hands-on experience managing Meta Ads campaigns in a fast-paced agency environment.
Deep expertise in Meta Ads is essential; proficiency in Google Ads (Search or Performance Max) is highly advantageous.
Strong understanding of performance marketing principles – from creative strategy to scaling and optimisation.
Strong grasp of testing frameworks and scaling strategies – you know how to structure campaigns to learn fast and scale efficiently.
Highly organised with an analytical mindset – confident interpreting data and turning insights into strategic action.
Creative-minded and collaborative – able to partner closely with creative teams to develop ads that perform.

SUCCESS IN THIS ROLE

6 Months

You’ve taken ownership of Meta campaigns across key accounts and are consistently hitting performance targets.
You’re running structured creative and targeting tests that generate clear insights.
You’ve supported early Google or TikTok tests to expand Dentology’s channel mix.
You’ve built repeatable systems for optimisation and reporting.

12 Months

You’re leading paid strategy for high-spend accounts and shaping Dentology’s testing roadmap.
You’ve refined and scaled our internal frameworks and SOPs.
You’re collaborating with leadership on new growth initiatives.
You’re mentoring junior media buyers and strengthening the team’s creative testing discipline.

18 Months

You’re helping lead the paid media function and driving cross-channel performance.
You’ve built scalable systems for creative iteration and optimisation.
You’re a key contributor to Dentology’s platform roadmap, shaping how data and software fuel performance.
You’re recognised as a key driver of growth and innovation across our clients.

WHY JOIN DENTOLOGY?

Incredible clients – Work with some of the biggest names in UK dentistry.
High impact – You’ll have real autonomy to own strategy and performance for high-spend accounts.
Innovation-first – Be part of an agency building AI-powered tools that redefine patient acquisition.
Career growth – Clear path to lead our paid media function as we expand channels and scale the team.
Remote-first – Work from anywhere while staying tightly connected to a high-performance culture.

Paid Media Manager