Purolabs
Purolabs
Purolabs
About the job
Creative Strategist – UK E-Commerce Brand
Location: Remote
Working Hours: Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)
Contract Type: Independent contractor
Language: English only
About Purolabs
Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.
We create clean, science-backed supplements that actually work – no fillers, no nasties, just real results.
Featured in Vogue, Women’s Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.
The Role
We’re looking for a Creative Strategist who lives and breathes performance marketing and creative. You’re equal parts strategic thinker and compelling copywriter – someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.
This isn’t just about pretty ads – it’s about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.
What You’ll Be Doing
Strategy & Planning
Develop end-to-end creative strategies aligned with customer acquisition targets
Conduct competitor analysis and trend research to keep our creative cutting-edge
Map out creative testing roadmaps and campaign calendars
Copywriting & Content Creation
Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok
Craft hooks, CTAs, and messaging that convert browsers into buyers
Develop copy for landing pages, email campaigns, and marketing materials
Translate complex supplement science into clear, benefit-driven messaging
Production & Collaboration
Create detailed creative briefs for designers and video editors
Collaborate with our graphic designers and marketing team
Manage the creative production pipeline from ideation to launch
Performance & Optimisation
Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
Implement A/B testing and rapid iteration based on data insights
Present weekly performance reports with actionable recommendations
Essential Experience
What We’re Looking For
2+ years of proven experience in creative strategy and copywriting for DTC brands
Strong portfolio demonstrating successful paid social campaigns with measurable results
Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads
Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
Data-driven mindset with ability to turn metrics into actionable creative insights
Exceptional communication skills and obsessive attention to detail
Technical Requirements
Expert-level copywriting for performance marketing
Proficiency with Meta Ads Manager and TikTok Ads Manager
Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily
Fluent English (written and spoken) – all application materials must be in English
Bonus Points
Experience with competitor research tools (Motion, Foreplay, MagicBrief)
Background in health, wellness, or supplements industry
Understanding of ASA regulations and health claims compliance
Experience directing on-camera talent or creators
Your Personality
You live and breathe performance marketing – genuinely obsessed with what makes ads work
Passionate about creative strategy and social trends
Excellent communicator who values clarity and over-communication
Solutions-oriented with high emotional intelligence
Naturally detail-oriented and triple-checks everything
Collaborative, adaptable, and thrives in fast-paced environments
Why Join Us
Fully remote with flexibility during UK hours
Competitive salary and paid time off (including UK bank holidays)
Real ownership over creative strategy and direction
Training opportunities and quarterly growth reviews
Work on campaigns that genuinely improve people’s wellbeing
Join a fast-growing brand with proven product-market fit and loyal customers
How To Apply
Please submit your application via LinkedIn including:
Your CV (in English) highlighting your DTC/e-commerce experience
A link to your portfolio or examples of your creative strategy work
A 2-minute video introduction telling us why you’re excited about this role and what makes you the right fit
Important Requirements
This is a remote contractor position (not employment)
Applications welcome from all countries
Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
All materials (CV, portfolio, video) must be submitted in English
Applications without both a portfolio and video will not be considered
Creative Strategist for UK E-Commerce Brand
At Purolabs, we believe that feeling your best shouldn’t mean adding complication. That’s why we’ve focused on one simple, powerful format: high-quality capsules, proudly made in the UK, designed to fit your modern, active lifestyle. Our story Born from a desire to do supplements differently, Purolabs is grounded in the belief that your wellness routine should serve you, not the other way around. Every Purolabs capsule is crafted here in the UK in GMP-certified facilities, using no synthetic fillers, no confusing additives — just pure, effective nutrients you can trust. What we stand for Simple, targeted support: We stick to capsules because they integrate seamlessly into daily life—easy to take, easy to track, no fuss. Premium British manufacturing: From sourcing to formulation to packaging, everything happens under UK-quality standards. Clean, honest ingredients: We don’t believe in gimmicks. Every product uses nutrients in their most bioavailable forms, with nothing you don’t need. Wellness that fits your lifestyle: Whether you’re heading to work, training after hours, parenting or simply making space for self-care, Purolabs is here to support the everyday version of you. Transparency & trust: We’re real people behind the brand, ready to support you 7 days a week, with open communication and genuine care for your health journey.