RooCru
RooCru
About the job
We are looking for an experienced Digital Marketing Manager
Industry: Marketing Agency
Rate: R32,000 per month
Hours: 09:00 – 17:00 (flexible)
About the Role
Our client, a fast-growing, full-service creative and digital agency, is seeking a Digital Marketing Manager to join their dynamic team. Acting as a central member of the marketing function, this individual will play a pivotal role in driving data-informed growth across multiple digital channels.
This is an exceptional opportunity for a performance-driven marketer who thrives in a collaborative, fast-paced agency environment and is ready to take ownership of campaign strategy, execution, and optimization for a diverse portfolio of clients.
Key Responsibilities
Develop, implement, and manage comprehensive digital marketing strategies across paid, owned, and earned media channels (including search, social, display, and email).
Oversee campaign execution from concept to delivery, ensuring alignment with client goals, KPIs, and brand tone.
Manage and optimize paid media budgets to maximize ROI.
Collaborate closely with creative, content, and analytics teams to deliver integrated marketing campaigns.
Analyze campaign performance metrics and prepare detailed reports with actionable insights and recommendations.
Stay current with industry trends, emerging technologies, and platform updates to continuously improve digital strategy.
Support new business efforts by contributing to client pitches, proposals, and digital strategy recommendations.
Key Requirements
4–6 years of hands-on experience in digital marketing, ideally within an agency setting.
Proven success in managing paid search (Google Ads), paid social (Meta, LinkedIn, TikTok), and/or programmatic campaigns.
Strong understanding of SEO principles, analytics tools (Google Analytics, GA4), and conversion tracking.
Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) is advantageous.
Excellent analytical skills with the ability to translate data into meaningful insights.
Outstanding communication, organizational, and stakeholder management skills.
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
Digital Marketing Manager
RooCru is a remote staffing agency that specialises in finding talented marketing, admin and salespeople around the world to work part-time with our clients.