Paid Ads Specialist (meta)

About the job
Job Description

P1 Travel

As one of Europe’s largest ticketing companies, located in the Netherlands, we connect you to live events worldwide. Our name reflects our goal: to be in pole position in everything we do! We believe an event is more than just a ticket—it’s about the unforgettable experiences and lasting memories it creates. Join us as a Paid Ads specialist, located in Cape Town, South Africa and help us make these unforgettable experiences possible.

Your Mission and the Team

As a Paid Ads Specialist (meta) you play a key role within our organization. Your mission is to define our short- and long-term strategy with a strong focus on Paid Social Advertising on Meta! You translate insights into recommendations and contribute to the innovation of our social media content across platforms such as Instagram, TikTok, and Facebook.

You work closely but Remote with other specialists from the Digital Marketing team and our content specialists. You are the go-to expert for all things related to Paid Social Advertising.

Your Role

🚀 Developing and optimizing the B2C social media strategy (main focus on paid meta)

🚀 Setting up lead generation, sales, and awareness campaigns

🚀 Monitoring, analysing, and reporting on campaign performance

🚀 Managing social media KPIs & budget

🚀 Building and maintaining a loyal fan base

🚀 Identifying and capitalizing on emerging trends and opportunities

Job requirements

You Bring

As a Paid Ads Specialist you will play a significant role in expanding P1 Travel both nationally and internationally.

✅Bachelor’s degree (or equivalent work and thinking level)

✅2 years of experience in Paid Ads on Meta (international experience is a plus, experience in Paid Ads is a must!)

✅Data analysis & interpretation skills, proven knowledge of GA4/META

✅ Experience in Paid Social Advertising is a must! (This role focuses heavily on paid social)

✅ Experience with TikTok & Influencer Marketing

✅Always looking for ways to improve

✅Hands-on mentality

What We Offer

At P1 Travel, your career matters as much as the experiences we create for our customers. We offer:

💰 Competitive salary

🌴 Flexible working hours, working remote from Cape Town

📚 We support your growth

🤝 A supportive and inclusive work environment where you can make an impact

P1 Travel is an equal opportunity employer. We welcome applicants from all backgrounds, regardless of race, gender, identity, or beliefs.

To be considered this position you need to live and be eligible to work in Cape Town, South Africa.

We are not looking for content creators or content managers as we already have experienced colleagues in house running this, so you can fully focus on advertisement only

Paid Ads Specialist (meta)