CRM / Direct Marketing Specialist

About the job

We’re Hiring: CRM / Direct Marketing Specialist

Help launch an exciting new Australian pet insurance brand!

Are you a data-driven marketer with a passion for customer journeys and digital engagement? We’re looking for a CRM / Direct Marketing Specialist to join our growing team as we launch an exciting new pet insurance brand in the Australian market.

In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences that pet parents can trust.

What you’ll be doing

CRM and Campaign Management

Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).
Deploy BTL campaigns including EDM and SMS to leads and customers.
Schedule and manage automated workflows via HubSpot.
Ensure compliance with Australian privacy and financial regulations.

Segmentation and Personalisation

Analyse customer data to identify trends and targeting opportunities.
Develop segmented, personalised messaging to support campaign goals.
Use behavioural insights to drive upsell and engagement strategies.

Education and Engagement

Create campaign content that informs and empowers customers.
Tailor messaging by lifecycle stage, ensuring tone and clarity.
Collaborate with content teams to maintain accuracy and compliance.

Performance and Optimisation

Monitor KPIs and campaign performance.
Run A/B tests to improve engagement and outcomes.
Maintain clean, accurate CRM data for effective targeting.

Collaboration and Compliance

Partner with marketing, product, and compliance teams on campaign delivery.
Contribute to loyalty and referral initiatives.
Document workflows and ensure best-practice CRM usage.

The essentials that you’ll need

Minimum 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing roles.
Hands-on experience with CRM and automation platforms (e.g., HubSpot).
Strong understanding of email/SMS marketing, segmentation, and campaign optimisation.
Familiarity with compliance in a regulated industry, especially financial services or insurance.
Experience working with customer data to drive marketing outcomes and improve retention.
Exceptional attention to detail and ability to manage multiple timelines.
Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.

Bonus points for

Diploma in Marketing, Business, Communications, Digital Media, CRM, or a related field.
Insurance, financial services, or similar industry background.
Familiarity with Australian regulatory environment.
Background or passion for pets or animal welfare.
Highly organised, with strong project management skills.
Values-driven with a strong understanding of compliance and data ethics.

Where you’ll work

Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why work with us?

At Pacific International Insurance, we’re not just about policies, we’re about pets. Join a team that values innovation, purpose, and creating Soft Landings. You’ll be helping pet owners across Australia make informed, stress-free decisions about their pets’ health and wellbeing.

Ready to shape the future of pet insurance with smart, customer-first campaigns?

Join us in building a trusted voice for a brand that cares about pets and the people who love them!

CRM / Direct Marketing Specialist