Paid Media Manager

About the job
If you can commit to and live with these principles, then you’re the type of person who will be successful and help our company thrive.

If you feel this level of accountability is not right for you, that you’re not willing or able to engage with us at this level and take the steps necessary to do what you say you are going to do and be accountable for your actions… In other words, live “Above the Line”, then we are not a good fit and you don’t belong here with us.

We understand that not every person is ready for this level of commitment, and we appreciate the honesty of those who decide this is not the right place for them.

On the other hand, you would make an ideal candidate to join our company if you are willing to commit to the following Above the Line principles:

Above the Line:
Accountability
Solution
Respect
Act Now!
What else can I do?
What coaching do you have for me?
Personal ownership
Reject average
Show others that you care.

What success looks like?
Own every ad dollar across three brands as if it’s your own cash. Your north stars:
Beat ROAS / MER targets for our 3 brands
Scale spend profitably – more budget, same or better margins

Responsibilities:
Allocate Budget Confidently – Show the data that proves why each channel gets its slice.
Model Your Forecast – Build clear forecasts that tie spend to revenue goals on a daily, weekly, and monthly basis.
Daily Tracking to Adjust Fast – Update projections in real time as results roll in.
Leadership Team Sync – Align ad campaigns with inventory levels, site CRO, and company KPIs.
Find and Fix Funnel Leaks – Use full-funnel data to remove bottlenecks and lift efficiency.
Run the Test Pipeline – Prioritize experiments, creatives, and new channels.
Own Channel Specific Creative Strategy – Back every idea/concept with performance data and iterate quickly. Provide insights into what’s working and why.
Customer Data Analysis – Extract data from customer surveys, cohorts, and behaviors that improve ad efficiency.

Requirements:
Relentless Attention to Detail – Spot platform glitches, enforce consistent naming conventions, UTMs, sharing Post IDs unified for social proof, etc.
4+ Years Managing Mid to High Six Figure Monthly Ad Budgets – Across multiple channels: Meta, Google, TikTok, Pinterest, CTV, influencer, and more.
Deep Knowledge in CAC, ROAS, LTV, CTR, CVR – and how to move them.
Advanced Analytics Skills – Google Sheets & BI tools (Tableau, etc.); able to spin up tables and pull answers fast.

Benefits:
Company Culture: If you’re an A-player who thrives on challenges and growing with a high-performing team, you’ll love it here.
Leadership Role: Be a key member of our leadership team, driving impactful decisions and results.
Large Ad Budgets: We are currently spending between $500,000 – $1,000,000 per month on advertising. You must have strong foundations to be able to jump in quickly. We will teach you as well.
Community and Network Access: As members of multiple elite retail groups, you’ll gain access to people and content to stay updated on the latest strategies and training.
Executive Coaching: Work with coaching from Tony Robbins’ organization to accelerate your personal and professional growth.
Decision-Making Power: You’ll have a major voice in daily operations, with the ability to influence key decisions.
Competitive Pay: We hire top talent and compensate accordingly.
Performance Bonuses: Earn extra compensation when we hit major milestones.

If you’re someone who loves autonomy, thrives on solving challenges, and excels at driving initiatives, this is the place for you. If you prefer waiting for instructions or operating in a highly structured environment, this role is not for you. We value action-takers who want to make a real impact.

We look forward to reviewing your application.

Paid Media Manager