Lwando Mfundisi

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Lwando Mfundisi

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  • Preferred : UTC+2
  • Expected : 900 USD/Month
  • Updated 10 months ago

Copywriter | Digital marketer

  • Age : 22 Years Old
  • Gender : Male
  • Educational Attainment :- Honours degree
  • Availability :- 40 Hours/week
  • Experience :- 2 Years

 

 

Lwando Mfundisi

COPYWRITER / CREATIVE STRATEGIST

CONTACT

(+27) 073 414 5821

[email protected]

PROFILE

Performance-driven and results-oriented copywriter and creative strategist.

Merging creativity and innovation, I create engaging stories that speak directly to the heart of the ordinary consumer.

Beyond the rather obvious novelty of the product/service, a consumer needs an immersive experience and a compelling story. An impeccable wordsmith with an eye for authenticity, I strive to create high-quality convertible copy and effective content strategies resulting in lead generation, healthy consumer-brand relationships and strong brand management.

SKILLS

  • Digital, print and B2B copywriting
  • Search Engine Optimisation
  • Keyword research (Ahrefs)
  • Social media management (Planable and Brandwatch)
  • Project management tools (Slack, Asana and Trello)

EXPERIENCE

  • Copywriter | OM & Barker
    March 2023 – Present

Finding creative ways to generate leads, grow brand visibility, and build healthy consumer-brand relationships through digital copywriting, SEO strategy, and social media management on Facebook, Instagram, Twitter, and LinkedIn.

Clients include: NSFAS and Chery South Africa

 

  • Copywriter Intern – Career Services Office | University of Pretoria
    October 2022 – February 2023

Creative conceptualisation
Article writing and sourcing images
B2B copywriting and corporate comms (emails, brochures, and posters)
Basic design and multimedia
Worked with: Media Chef (Pretoria, South Africa) and a plethora of marketing departments across various corporate organisations.

In this role, I was responsible for creating clear, concise, and well-researched copy for the Graduate Handbook which foregrounds my meticulous attention to detail and excellent writing skills. Moreover, I played a creative hand in the Grad Handbook by designing posters and banners, brainstorming creative concepts, as well as other responsibilities such as meeting with publishers, liaising with advertisers, and maintaining relationships with clients.

 

  • SEO Intern – Travel Tractions Marketing
    October 2022 – December 2022

Search engine optimisation
Keyword research (Ahrefs)
Google analytics
Digital copywriting (WordPress blogs and websites)
Clients include: safarinear.com, lifefromabag.com, ticketsntour.com and journalistontherun.com

Merging creativity and innovation, I used this role to speak directly to consumers using powerful and convertible copy. In this role, I also used SEO techniques to optimise content for search engines.

 

ACADEMIC GRADES, AWARDS & FELLOWSHIPS

  • Academic grades:
    Research report (15 000-word Honours dissertation) – 87%

Reading Popular Cultures – 86%

Postmodernism – 75%

Poetics and Literary Theory – 72%

Postcolonialism – 67%

  • UP Postgraduate Mellon Award, 2022
    Postgraduate bursary awarded to postgraduate research in the Humanities. Research title: Reading Zakes Mda as a Public Intellectual (87%)
  • UP Honours Equity Award, 2022
    Honours bursary awarded to promising students in underrepresented groups pursuing postgraduate studies with a cumulative average of more than 70%.
  • Mellon Mays Undergraduate Fellowship (MMUF), 2021
    An international fellowship award to top-achieving undergraduate students wishing to pursue a professorial career in the Arts and Humanities.
  • UWC Senior Merit Award, 2021
    Awarded for meritorious academic achievement (+70% cumulative average) at the University of the Western Cape.

 

EDUCATION

  • University of Pretoria

January – December 2022

Bachelor of Arts (Honours) in English

 

  • Emory University
    May 2021 – July 2021

Graduate research training certificate: Mellon Mays Undergraduate Fellowship (MMUF)

 

  • University of the Western Cape
    February 2019 – December 2021

Bachelor of Arts majoring in English, Linguistics and Sociology

 

 

 

 

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