Lwando Mfundisi
Copywriter | Digital marketer
Lwando Mfundisi
COPYWRITER / CREATIVE STRATEGIST
CONTACT
(+27) 073 414 5821
PROFILE
Performance-driven and results-oriented copywriter and creative strategist.
Merging creativity and innovation, I create engaging stories that speak directly to the heart of the ordinary consumer.
Beyond the rather obvious novelty of the product/service, a consumer needs an immersive experience and a compelling story. An impeccable wordsmith with an eye for authenticity, I strive to create high-quality convertible copy and effective content strategies resulting in lead generation, healthy consumer-brand relationships and strong brand management.
SKILLS
- Digital, print and B2B copywriting
- Search Engine Optimisation
- Keyword research (Ahrefs)
- Social media management (Planable and Brandwatch)
- Project management tools (Slack, Asana and Trello)
EXPERIENCE
- Copywriter | OM & Barker
March 2023 – Present
Finding creative ways to generate leads, grow brand visibility, and build healthy consumer-brand relationships through digital copywriting, SEO strategy, and social media management on Facebook, Instagram, Twitter, and LinkedIn.
Clients include: NSFAS and Chery South Africa
- Copywriter Intern – Career Services Office | University of Pretoria
October 2022 – February 2023
Creative conceptualisation
Article writing and sourcing images
B2B copywriting and corporate comms (emails, brochures, and posters)
Basic design and multimedia
Worked with: Media Chef (Pretoria, South Africa) and a plethora of marketing departments across various corporate organisations.
In this role, I was responsible for creating clear, concise, and well-researched copy for the Graduate Handbook which foregrounds my meticulous attention to detail and excellent writing skills. Moreover, I played a creative hand in the Grad Handbook by designing posters and banners, brainstorming creative concepts, as well as other responsibilities such as meeting with publishers, liaising with advertisers, and maintaining relationships with clients.
- SEO Intern – Travel Tractions Marketing
October 2022 – December 2022
Search engine optimisation
Keyword research (Ahrefs)
Google analytics
Digital copywriting (WordPress blogs and websites)
Clients include: safarinear.com, lifefromabag.com, ticketsntour.com and journalistontherun.com
Merging creativity and innovation, I used this role to speak directly to consumers using powerful and convertible copy. In this role, I also used SEO techniques to optimise content for search engines.
ACADEMIC GRADES, AWARDS & FELLOWSHIPS
- Academic grades:
Research report (15 000-word Honours dissertation) – 87%
Reading Popular Cultures – 86%
Postmodernism – 75%
Poetics and Literary Theory – 72%
Postcolonialism – 67%
- UP Postgraduate Mellon Award, 2022
Postgraduate bursary awarded to postgraduate research in the Humanities. Research title: Reading Zakes Mda as a Public Intellectual (87%) - UP Honours Equity Award, 2022
Honours bursary awarded to promising students in underrepresented groups pursuing postgraduate studies with a cumulative average of more than 70%. - Mellon Mays Undergraduate Fellowship (MMUF), 2021
An international fellowship award to top-achieving undergraduate students wishing to pursue a professorial career in the Arts and Humanities. - UWC Senior Merit Award, 2021
Awarded for meritorious academic achievement (+70% cumulative average) at the University of the Western Cape.
EDUCATION
- University of Pretoria
January – December 2022
Bachelor of Arts (Honours) in English
- Emory University
May 2021 – July 2021
Graduate research training certificate: Mellon Mays Undergraduate Fellowship (MMUF)
- University of the Western Cape
February 2019 – December 2021
Bachelor of Arts majoring in English, Linguistics and Sociology