Lindsay Britz

Digital Marketing Manager

2. WORK EXPERIENCE

2.1 DIGITAL MARKETING MANAGER – Conker

Period: 1 June 2023 – to date

As the group’s Marketing Manager I am responsible for implementing and managing the digital marketing

campaigns. A major emphasis has been to modernise and digitize the sales and marketing operations.

Within a small department, my role includes implementing the marketing technology layers to enable

inbound digital marketing in order to generate leads and build the pipeline.

2.1.1 PROJECTS

● Consolidate email marketing tools

● Build Content schedule

● Build Lead Generation funnels

2.1.2 RESPONSIBILITIES

● Website Traffic: Tracking the number of visitors to the company’s website and monitoring their

behaviour on the site through Google Analytics or other similar tools.

● Social Media Engagement: Monitoring engagement levels on social media platforms, such as

likes, shares, comments, and mentions, and identifying opportunities to increase engagement

and reach.

● Email Marketing Metrics: Tracking email open and click-through rates, as well as conversion rates

for email campaigns, and making adjustments to improve these metrics over time.

● Lead Generation: Measuring the number of leads generated through various digital channels such

as social media, email marketing, paid advertising, and organic search.

○ Conversion Rates: Monitoring the conversion rates of website visitors into leads, and

leads into customers, and identifying areas where improvements can be made.

○ Customer Acquisition Cost (CAC): Calculating the cost of acquiring each new customer

through digital channels, and tracking this over time to ensure it remains within

acceptable levels.

○ Return on Investment (ROI): Measuring the effectiveness of various marketing campaigns

and activities by comparing the costs involved to the revenue generated.

● Brand Awareness: Measuring the company’s online presence and visibility, and tracking how this

changes over time through metrics such as social media followers, website traffic, and mentions.

● Customer Retention: Measuring customer retention rates and implementing strategies to retain

customers, such as email marketing campaigns, loyalty programs, and personalised content.

2.2 DIGITAL MARKETING MANAGER – MACmobile

Period: 7 January 2019 – 31 May 2023

Reason for leaving: Advance role and responsibilities

As the group’s Marketing Manager I am responsible for implementing and managing the marketing

department. A major emphasis has been to modernise and digitize the sales and marketing operations.

Within a small department, my role includes implementing the marketing technology layers to enable

inbound digital marketing in order to generate leads and build the pipeline within the African market.

2.1.1 PROJECTS

● Consolidate companies and product through a rebrand

● Deploy MarTech

● Build Lead Generation funnels

● Build Trust and Compliance Program

● Build Partner Program

2.2.2 RESPONSIBILITIES

● Plan, implement and manage annual regional marketing strategy and budget

● Brand Management

○ Assist in the MACmobile rebrand and company consolidation

○ Develop and manage Corporate Identity

● Marketing Technology

○ Deploy and manage SuiteCRM

○ Deploy and manage Mautic marketing automation

○ Build, deploy and manage website

○ Investigate new tools and technologies to digitize and optimize customer journey

● Content Marketing

○ Create marketing collateral and content (eBooks, white papers, case studies,

infographics)

○ Brief and liaise with PR agency to prepare press releases, case studies, editorials and

feature contributions

○ Distribute and manage content via different channels and mediums (LinkedIn, Facebook,

email)

● Lead Generation

○ Create marketing automation campaigns

○ Manage lead validation

○ Manage lead life cycle

2.3 FREELANCE MARKETING/DIGITAL MARKETING

Period: 2 October 2017 – 31 December 2018

During this period, I freelanced for companies requiring general, digital or traditional marketing

assistance.

Sun Galaxy New Technologies – Consulting – Strategic Marketing and GTM Planning

Consalta d.o.o. – Consultant – Digital Marketing Specialist

Telkom 947 Lifestyle EXPO – Contract – Sales and Marketing

2.4 PARTNER CHANNEL MARKETING MANAGER ENABLEMENT and LEARNING

– MICROSOFT SOUTH AFRICA

Period: 3 October 2016 – 29 September 2017

Reason for leaving: Global restructuring

As a Partner Channel Marketing Manager of Enablement and Learning, my primary responsibility was to

ensure the Microsoft Partner Network (MPN) was adequately skilled and certified. I had to understand

the cloud partner ecosystem, identify and prioritize partners to build capability with, and the associated

requirements to enable partners through digital engines, virtual learning and in-person events to drive

cloud technical certifications. Within the PCMM Enable role I helped partners earn the ability to qualify as

a gold competency partner with the ownership of the overall partner readiness plan.

In my engagements with Learning Partners in March 2017 I was given the responsibility of managing the

Microsoft Learning (LeX) business within the South Africa subsidiary. Within this role I was responsible

for relationship management of the LeX business, recruitment and onboarding of new partners, and

assisting in driving the open edX (Learning as a Service) platform and Azure Skill Initiative locally.

2.4.1 ENABLEMENT RESPONSIBILITIES

– Analyse insights to identify priority non-managed partners for capability, driving certifications in

Cloud and ISV priority areas

– Partner with internal resources to ensure enablement learning plans for all managed MPN

partners across the Area, ensuring sufficient partner capability to meet cloud capacity targets.

– Identify targeted partners to invite attendees to in-person readiness events.

– Lead and consolidate the content landing & feedback process for enablement between Field &

Corp.

– Deliver targeted learning content & experiences to the right partner at the right time across online

readiness tools & in-person events.

– Coordinate with local and virtual resources for delivery of enablement content and drive in-person

event logistics & execution

– Ensure strong partner experience through local partner engagement driving high partner CPE

2.4.2 LEARNING RESPONSIBILITIES

– Maintaining and developing relationships with existing learning partners in person and via

telephone calls and emails.

– Owning the relationship with all managed learning partners in the region and ensuring

satisfaction.

– Planning the year’s pipeline with the learning partner and aligning on target and KPIs

– Drive awareness of product developments and discuss special promotions, incentives and

marketing campaigns.

– Support on recruiting new learning partners in South Africa & following up on the compliance of

current ones.

– Aligning with the LeX targets, KPIs & trends & focus (Open edX, Azure skills initiative etc)

2.5 MARKETING MANAGER – MAGIX INTEGRATION t/a MAGIC SOFTWARE SA

Period: August 2011 – September 2016

Reason for leaving: Global Rationalization

Magix Integration, application integration and bespoke application development specialists was the sole

distributor of Magic Software within the South African market. In January 2012, Magic Software

Enterprises officially concluded the buyout of Magix, converting Magix into a fully-fledged branch.

As a branch focussed on license sales, the role of Marketing Manager is to assist in formalising a reseller

and partner channel, improve brand awareness, lead generation, lead nurturing and demand generation.

2.5.1 RESPONSIBILITIES

● Plan, implement and manage annual regional marketing strategy and budget

● Content Marketing

○ Create or repurpose marketing collateral and content (eBooks, white papers, case

studies, infographics)

○ Brief and liaise with PR agency to prepare press releases, case studies, editorials and

feature contributions

○ Distribute and manage content via different channels and mediums (Twitter, LinkedIn,

email)

● Event Marketing

○ Events range from exhibiting, roundtable breakfasts and webinars

○ Manage venue/event bookings and promotional material

○ Prepare, implement and manage the invitation and registration process

● Lead Generation

○ Create marketing automation campaigns

○ Manage lead validation

○ Manage lead life cycle

2.7 MARKETING CO-ORDINATOR – ORION HOTEL & RESORTS

Period: July 2010 to August 2011

Reason for leaving: Advance role and responsibilities

After completing my BCom Honours practicum I joined Orion Hotels & Resorts as the Marketing

Co-ordinator.

Within my role as Marketing Co-ordinator I worked under the Sales Manager within the Sales Department

at the Head Office. My role within this position was to assist in the planning, managing, and the

co-ordination of marketing plans and activities across the portfolio through such activities as advertising,

specials and promotional items.

2.6.1 RESPONSIBILITIES

● Increase online brand awareness

● Liaise and manage online booking engine

● Liaising and co-ordinate special with general managers

● Liaise, co-ordinate and with graphic designer

● Preparing copy for adverts and liaising with external advertising companies

● Prepare and maintain information for website and promotional material

● Organise, negotiate and place advertising

● Prepare and submit Tourism Body applications

● Monitor and track sales figures

● Compile monthly Marketing Report

2.8 MARKETING ASSISTANT & TARGUS PRODUCT MANAGER –

DRIVE CONTROL CORPORATION

Period: February 2009 – July 2010

Reason for leaving: Finalisation of practicum contract

To complete my practicum, to finalise and be awarded my Honours degree, I needed to complete at least

a year working in a marketing role and environment.

Drive Control Corporation (DCC) is an IT distributor that has been in business for the last 21 years. DCC

has focused its efforts on its supply-chain and as a result it is now recognised as one of the nation’s

leading distributors of name-brand IT and Consumer Electronic products, which operates through a

network of Retailers and reseller partners.

Some of the vendors I have had dealings with include Dell, Canon, Verbatim, APC By Schneider Electric,

Western Digital, OKI, and Symantec.

Within my role as Marketing Assistant I worked under both the Sales Director and Marketing Manager

within the company. I was responsible for planning, managing, and co-ordinating quarterly marketing

plans and activities for my Vendors through such tactics as internal or external incentives, Roadshows,

SPIFs and promotional items.

I was promoted to Product Manager of Targus, a new product to our DCC offering. My role was to create

awareness and gain customer buy-in to induce sales, while managing price, availability and monitoring

stock levels.

2.8.1 MARKETING RESPONSIBILITIES

– Liaising with vendors, suppliers and product managers

– Planning and implementation of vendor marketing plans

– Planning and running internal SPIF campaigns

– Planning and running customer incentives

– Planning and running internal/external events

– Creating product special electronic mailshots

– Preparing copy for adverts and liaising with external advertising companies

– Preparing and administering weekly price list

– Database management

– Set up and maintenance of DCC Demo Centre

2.8.2 PRODUCT MANAGEMENT RESPONSIBILITIES

– Managing the brand within the company

– Setting Sales Targets within the company

– Preparing and implementing strategies and tactics to reach targets

– Vendor and Customer liaising

– Preparing and Monitoring Price Strategies

– Monitoring Competitors

– Demand Planning

– Purchasing