Lindiwe Matthews

Content Writer

Junior SEO content writer, passionate about
content creation, SEO, public relations and communications,
skilled in Copywriting with a strong foundation of SEO and
keyword research. Seeking to leverage skills in SEO techniques
such as keyword research, competitive analysis, on-site
optimisation, and link building. View my portfolio here:
https://drive.google.com/drive/folders/1b8_73-
klGmNK7OQ5wLvFjjAnwsgMLVT?usp=share_link

EMPLOYMENT HISTORY
April – May 2023 – Group Communications Administrator at
Alfeco Holdings.
• Crafted content for internal and external
communications for Alfeco Holdings.
• Wrote content for the company newsletter.
• Wrote, proofread and edited content for the
company website and the company’s subsidiaries.
6 June – 6 December 2022 – Junior SEO Wordsmith at
SweepSouth.
• Assisting the SEO copywriter and SEO team in all
areas as per the SEO strategy.
• Created daily well-written copy that integrated good
keywords for search engines. Keyword research is
done with SEMRUSH.
• Assisted in building organic search traffic through SEO
techniques including keyword research, competitive
analysis, on-site optimisation, and link building.
• Creating and publishing website content for the
SweepSouth Blog and service content.
• Increased web traffic to the blog, created hightraffic
articles that are top ranking or number 1 on Google
search.
• Upload blog content to Google My Business, and
service content to back-office.
2021 – Content Writer for https://jpgarbaccio.com/
• Typed instructional articles (1200 – 1500 words) on an
array of topics by a well-structured content
outline/strategy on Google docs, including secondary
research websites, keywords and secondary
keywords.
2020 – Public Relations Internship at 2196
Communications and Content Farm (Corporate
umbrella).
• Keeping up to date on the progress of upcoming projects
and campaigns, idea generation weekly for creating
content strategies/calendars for 2196
Communications and Content Farm social media
platforms.
2017 – Freelance Article Writer for RebelCheck –
https://rebelcheck.com/
• Creating articles that reviewed and compared three
products, to provide daily product reviews for
RebelCheck.com.
• Typed 1-5 articles per week ranging from 1000-5000
words, which were published on RebelCheck product
reviews website.
2016-2017 – Receptionist at Jayed Products and
Services, Pretoria.
• Managed front desk operations for a high-volume
company, ensuring excellent customer service.

SKILLS
• Use of Microsoft Outlook, Word, Excel and
PowerPoint, Sage Pastel, Google docs, and other
team/project management applications.
• Excellent command of English language spoken and
written.