Kim Carolisen
Social Media Manager
PROFESSIONAL EXPERIENCE
Amazowl, Remote — Copywriter | Content Writer | Social Media Content Creation
APRIL 2022 – PRESENT
● Interpret copy directives from clients and create optimised content according to set guidelines.
● Conduct keyword research using Helium10 to ensure copy is optimised.
● Write short-form and long-form copy for company website.
● Craft compelling short-form content for a wide variety of marketing communications.
● Develop unique SEO-optimised product titles, feature bullets, and descriptions for E-commerce brands in the US, UK, AU, and CA Amazon marketplaces.
● Create compelling sponsored brand ads for marketing campaigns as required.
● Develop, schedule, track, and manage social media posts for brands using Amazon Seller and Vendor Central.
● Assist with ad-hoc copy translation projects.
● Edit and proofread work to ensure that it is free of errors in grammar, spelling, and punctuation. Also ensure that the content is consistent with the style, tone, and voice of the brand.
● Collaborate with copy, design, and marketing teams to finalise copy for clients and integrate client feedback as requested.
● Use Asana to manage projects on a daily and monthly basis.
Getting Healthier Together, Remote — Founder | Copywriter | Social Media Manager
APRIL 2023 – PRESENT
● Select the appropriate social media channels, create a content calendar, and determine the tone and voice of the brand.
● Create and curate content for social media channels, including text, images, and videos. Also ensure that the content is engaging, relevant, and optimised for Facebook, Instagram, and WhatsApp.
● Engage with followers on social media platforms by responding to comments and messages and fostering a sense of community around the brand.
● Monitor social media channels for comments and messages from followers.
● Track and analyse social media metrics such as engagement rates, follower growth, and reach.
● Analyse social media metrics to determine what types of content are resonating with followers and adjust the content strategy accordingly.
● Gather information from various sources and interpret it to create unique and informative blog posts.
● Create compelling and engaging content that is relevant to the target audience.
● Edit and proofread work to ensure that it is free of errors in grammar, spelling, and punctuation. Also ensure that the content is consistent with the style, tone, and voice of the brand.
● Utilise Jetpack Stats on WordPress to monitor and evaluate website metrics including visitors, page views, and engagement rates to determine improvement strategies.
● Stay up-to-date with the latest trends and developments in the industry to ensure content remains relevant and informative. This involves reading blogs in the same industry and conducting ongoing research.
Digital Fusion | Run Walk For Life Pinehurst, Remote — Copywriter | Content Writer
NOVEMBER 2022 – PRESENT
● Receive, read, and interpret copy directives from client.
● Conduct research, employ an original approach to writing, and ensure that the copy aligns with the business’s marketing and branding initiatives.
● Develop web copy that is clear, on-brand, and relevant to the target audience.
● Write blog posts about industry-related topics.
● Compile monthly newsletter.
● Head social media content output by producing marketing copy to advertise company products and services.
● Perform additional content writing projects outside of general work scope as required by company.
● Edit and proofread work to ensure that it is free of errors in grammar, spelling, and punctuation. Also ensure that the content is consistent with the style, tone, and voice of the brand.
● Review and implement feedback where required.
● Utilise Trello for project management on a monthly basis.