Kim Carolisen – Virtual Staff South Africa

Kim Carolisen

Kim-Carolisen_Resume-2023.pdf

Preferred : GMT+1
Expected : 1200 USD per month USD/Month
Updated 11 months ago

Copywriter

Age : 29 Years Old
Gender : Female
Educational Attainment :- Bachelor's Degree
Availability :- 40 Hours/week
Experience :- 6+ Years

With over 6 years of experience in copywriting and editing, I specialize in crafting compelling content, refining existing materials, and delivering SEO-optimized content. My expertise includes creating engaging marketing copy, proofreading, and editing, ensuring high-quality work that exceeds client and company expectations. With a passion for storytelling inspired by my educational background in psychology and digital marketing, paired with a commitment to excellence, I am confident that I would be an asset to any creative team.

PROFESSIONAL EXPERIENCE
Ogilvy, Cape Town, South Africa — Digital Copy Editor
SEPTEMBER 2023 – PRESENT
● Maintain the quality, consistency, and voice of web content for International Business Machine Corporation (IBM).
● Edit web content in copy decks provided by stakeholders and in Adobe Experience Manager (AEM) during the final review process by correcting issues with spelling, grammar, punctuation, and style.
● Provide stakeholders with guidance on best practices for IBM page templates.
● Utilize Clearscope for content optimization; conduct topic research to find top-ranking keywords by running reports and using findings to improve content grade and search engine ranking.
● Rewrite and improve content pieces as required to ensure alignment with IBM and AEM guidelines.
● Oversee a variety of marketing content types for IBM including blogs, product pages, case studies, use case pages, product overview pages, and more.

Amazowl, Remote — Product Copywriter & Social Media Copywriter
APRIL 2022 – PRESENT
● Conduct keyword research using Helium10 and incorporate keywords into copy to ensure copy is optimized.
● Develop unique SEO-optimized product titles, feature bullets, and descriptions for e-commerce brands in the US, UK, AU, and CA Amazon marketplaces.
● Create compelling sponsored brand ads for marketing campaigns as required.
● Edit and proofread work to ensure that it is free of errors in grammar, spelling, and punctuation. Also ensure that the content is consistent with the style, tone, and voice of the brand.
● Develop, schedule, track, and manage social media posts for brands on Amazon Seller.
● Track and analyze social media metrics such as engagement rates, follower growth, and reach to determine what types of content resonate with followers and adjust the content strategy accordingly.
● Collaborate with copy, design, and marketing teams to finalize copy for clients and integrate client feedback as requested.
● Use Asana to manage projects and Slack for team communication and collaboration daily and monthly.

Executive One, Remote — Editor | Facilitator
JUNE 2023 – PRESENT
● Review and edit the work of writers including CVs and Cover Letters, checking content for grammar and accuracy.
● Rewrite copy as needed to make it easier to understand.
● Verify facts, using standard references to NZ document requirements to ensure writers adhere to NZ document and regional standards in projects.
● Provide feedback to writers in the form of tracked changes and comments in Microsoft Word.
● Manage and update writers project progress via Trello.
● Develop feedback reports for progress reporting.

Upwork, Remote — Copywriter | Content Writer | Copy Editor | Proofreader
SEPTEMBER 2016 – PRESENT
● Research topics in various niches and write unique content according to content briefs.
● Edit and proofread work to ensure that it is free of errors in grammar, spelling, and punctuation. Also ensure that the content is consistent with the style, tone, and voice of the brand.
● Write copy for website page content (landing pages, services pages, home pages, about us pages, contact up pages), short- and long-form blogs, e-commerce product descriptions, product reviews, book summaries, product guides, article rewrites, FAQ guides, and many more.

Digital Fusion | Run Walk For Life Pinehurst, Remote — Social Media Copywriter | Content Writer
NOVEMBER 2022 – SEPTEMBER 2023
● Conducted research and ensured copy aligned with the business’s marketing and branding initiatives.
● Developed blog copy that was clear, on-brand, and relevant to the target audience.
● Headed social media content output by producing marketing copy to advertise company products and services.
● Designed social media images from scratch for Run Walk For Life Pinehurst using Canva Pro.
● Performed additional content writing projects outside of general work scope as required by company.
● Edited and proofread work to ensure it was free of errors in grammar, spelling, and punctuation. Also ensured that the content was consistent with the style, tone, and voice of the brand.
● Reviewed and implemented feedback where required.
● Utilized Trello for project management and Gmail for communication monthly.

Fuel To Fly, Remote — Content Writer | Copy Editor | Proofreader
JUNE 2022 – APRIL 2023
● Gathered information from various sources and interpreted it to create a unique and informative blog for the client’s website.
● Organized ideas, structured blog content, and incorporated keywords for search engine optimization (SEO).
● Edited and proofread work to ensure it was free of errors in grammar, spelling, and punctuation. Also ensured content was consistent with style, tone, and voice of the brand.
● Worked together with the copy lead to incorporate feedback and finalize copy for publishing.
● Managed and updated content tracker to ensure blogs were completed on time.
● Employed article tracker in content plan tracker to manage projects monthly.

Mango5 (Talent Inc. Campaign), Cape Town, South Africa
Editor & Team Lead
AUGUST 2021 – FEBRUARY 2022
● Managed a team of 10 CV/resume writers and ensured weekly targets were achieved.
● Conducted weekly Quality Control (QC) inspections on writers’ accounts by inspecting delivered drafts, investigating customer escalations, and providing feedback to ensure documents adhered to quality standards and style guides.
● Supported writers daily regarding order queries and customer escalations.
● Coached new and existing writers to improve document quality.
● Tracked team performance, compiled KPI sheets for management, and reported on weekly team progress.
● Provided ad hoc support to the campaign, including conducting interviews, creating training materials, coordinating new campaign initiatives to drive engagement, and more.

CV Writer
NOVEMBER 2020 – AUGUST 2021
● Created resumes, CVs, cover letters, thank you letters, and LinkedIn documents in accordance with client target roles, regional standards, and style guides.
● Fostered and maintained strong customer relationships by responding to messages and delivering revisions on time.
● Attended client queries, questions, concerns, and revisions to ensure high-level customer satisfaction.
● Formed part of the Phone Call Pilot when it launched at the company and conducted phone call consultations with clients to discuss feedback.

EDUCATION

Red & Yellow Creative School of Business, Remote — Advanced Diploma in Digital Marketing
FEBRUARY 2024 (EXPECTED)
The online part-time course covers market research and behavioural economics, web analytics and data, mobile marketing, project management, web development, design and UX, digital copywriting, search engine optimization, content marketing, social media strategies and platforms, email marketing, personal branding, presentation and influence, client-agency relationships, digital customer relationship management, digital PR and crisis planning, media planning, and online advertising.

University of the Western Cape, Cape Town, South Africa — Bachelor of Arts Degree
DECEMBER 2020
Completed an undergraduate BA degree with a triple major in Psychology, Sociology, and Anthropology.

VOLUNTEER EXPERIENCE
Tygerberg Hospital Children’s Trust, Cape Town, South Africa — Volunteer
MARCH 2022 – PRESENT