Claire Peters

Operations & Project Management Specialist

A b o u t M e
With 25+ years of experience in the advertising and marketing industry, I am a versatile
and passionate individual who offers operations and creative consulting services to
businesses. My mission is to help businesses optimize their systems, processes, and strategies,
while also enhancing their brand identity, communication, and design. I bring diverse
perspectives and experiences to the table, having worked in both corporate and agency
settings, as well as running my own businesses in different industries.
W o r k E x p e r i e n c e
CLAIRE PETERS
I have been working with venture capitalists who hired me to bring in a brand of vapes from China, brand it, market
it and sell it in South Africa.
Digital Media & Advertising Sales – I sell advertising space on a digital platform in the in the informal sector in
South Africa.
Marketing Campaign & Change Management Lead
2023- Current
4 month Consultant to Hello Kindred (UK Based talent recruitment & staffing agency) – Implementation project
manager of a new software project management tool. I assisted in the implementation, training, writing
operational procedures and user guides across their entire business. I also worked in recruitment for a few months
in 2022.
2022 – Hello Kindred & Superskills Recruitment
2021 – IG Trading
Managing of the internal marketing Campaign team
Managing all the Internal Campaigns in the marketing dept
Managing campaigns with the ATL Agency
Managing Stakeholders from US, UK, Europe, Australia & SA
Resource planning, creative team management, compliance & localisation management
Implementation of Adobe Workfront software – Project lead
2011 – 2016 TBWA Hunt Lascaris
Project Director & Group Account Director
Client scope of work and deliverables – management of the process between agency & client
All financial management across the Distell client portfolio, managing procurement teams at client.
Group Account Director on Tiger Brands, Distell, launched Cliff Central with Gareth Cliff.
2017 – January 2021 J Walter Thompson
Operations Director
Oversee the business management of day-to-day operations within the agency including the overseeing of the
traffic, creative, IT, production departments as well as management of the agency support staff, building
management, functions & pitches. Part of the agency EXCO leadership team. Defined agency processes and
standards to ensure that day-to-day project, brand or supplier administration, and management processes are
adhered to. A key part of this job was to continually implement on-going refinement of integrated operational
practices across all agency sub-teams. This included development of processes and procedures, collection and
analysis of metrics related to operational efficiency, resource & talent models, selection and oversight of supporting
technology, organizational planning, budgetary planning/management, and operational efficiency management
and reporting.
IPA (London) Institute of Practitioners in Advertising – Campaign planning course for account management &
planning
Rogen International (London) – Presentation Skills
AAA School of Advertising – Diploma in Account and Strategic Planning
Matriculated @ St Andrew’s School for Girls 1993
2016 Various Contract Work
Havas – Group Account Director
Actuate & House of Brave – Client Service Director
2005 – 2011 The Jupiter Drawing Room
Group Account Director – Edcon Business (Edgars & Jet)
2003 – 2004 Ogilvy Johannesvurg
Account Director
2001 – 2002 FCB Johannesburg
Account Director
Account Manager
1999 – 2002 M&C Saatchi London
1997 – 1998. The Jupiter Drawing Room
Account Executive
1996 BLGK Bates
Account Executive