Sales Development Representative

You will be responsible for generating qualified sales opportunities through outbound prospecting activities, primarily via cold calling, email outreach, LinkedIn engagement, and targeted lead generation campaigns.

You’ll be working across multiple industries and client accounts, adapting your messaging and approach to suit different audiences and business objectives.

In some cases, lead lists will be provided. In others, you’ll be expected to identify and build targeted prospect lists using industry-standard sales intelligence and prospecting tools.

Key Responsibilities

Conduct high-volume outbound cold calling campaigns
Generate qualified appointments and sales opportunities
Engage with business owners, directors, C-suite executives, and key decision-makers
Research target markets and identify ideal prospects
Build and maintain prospect databases
Execute multi-channel outreach campaigns (phone, email, LinkedIn)
Manage outreach activity through CRM systems
Accurately track activity, conversations, and pipeline progression
Work closely with our internal team to refine messaging and campaign performance
Represent both YBO Agency and our clients professionally at all times
Develop and refine outreach messaging, call scripts, and value propositions based on each client’s business, target audience, and objectives
Research and understand client offerings sufficiently to create compelling outreach approaches without requiring extensive direction
Continuously test, adapt, and improve messaging based on prospect feedback and campaign performance
Identify effective ways to communicate value propositions to different decision-maker personas and industries

Sales Development Representative