SEO & AI Visibility Strategist

About the job

We are looking for a Middleweight SEO & AI visibility strategist to own SEO strategies and deliver amazing results for our retainer clients, while also helping to pioneer the development and execution of a world class AI Visibility (GEO / AEO / LLMO) product/service.

As an SEO & AI Visibility Strategist, your role will be pivotal in shaping and executing SEO strategies for Woww’s portfolio of retainer clients. You will be directly involved in driving high-quality, results-driven SEO campaigns while also helping to expand our AI visibility offering. Your success in this role will contribute to Woww’s mission of providing exceptional digital marketing solutions that lead to long-term client success.

We are looking for an individual who understands that relationships and results go together. At Woww, we work best when expectations are aligned and trust is strong, with clients and with each other. We build that trust through clear thinking, honest communication, and consistent follow-through. When trust is in place, strategy improves, decisions get easier, and outcomes get better.

It also creates an environment where our team can succeed and truly enjoy the work they do.

MAIN OUTCOMES:

This is a strategy-first, technically strong role for someone who enjoys depth, ownership, and client partnership

Successful SEO Campaigns: Deliver top-tier SEO results for clients, ensuring their digital presence grows and thrives.

AI Visibility Growth: Deliver on and help develop the expansion of our AI visibility services, helping clients stay ahead in the competitive digital landscape.

Strong Client Relationships: Build and nurture long-term relationships with clients, resulting in high retention rates and sustained success.

Team Collaboration & Innovation: Work closely with content creators, web developers, and senior leadership to create innovative solutions that meet client needs.

KEY RESPONSIBILITIES:

SEO Strategy & Project Management: Own and manage end-to-end SEO strategy and project delivery, including technical SEO audits, content strategy, and performance analysis (GA4, GSC, etc.). Develop clear roadmaps and take ownership of execution to ensure client goals are met.

AI Visibility: Take an active role in the development and execution of our AI visibility product/service, collaborating with the leadership team to align SEO and AI efforts

Client Relationship Management: Build and maintain strong, trust-based relationships with clients. Be the key point of contact, ensuring clear communication of strategies, progress, and results.

Collaboration with Teams: Collaborate closely with the content creation, web development, and leadership teams to ensure integrated strategies are executed seamlessly, and that all client requirements are met.

Execution & Delivery: Own the delivery of SEO & AI visibility services, ensuring they are seamlessly integrated into SEO strategies to provide innovative and high-quality results for clients.

Continuous Improvement & Performance Analysis: Regularly analyse SEO performance and use insights from tools like Ahrefs, Semrush, and GA4 to drive decisions that optimise outcomes. Ensure that strategies are adapted to meet evolving market demands.

REQUIREMENTS

Proven record of owning successful SEO campaigns that achieve client goals.
2-5 years of experience directly owning SEO strategy and project management.
A degree in Marketing or Digital Marketing (or equivalent 3 year degree).
Experience of running multiple projects in varied industries showcasing diversity of strategic planning and adaptability to shifting goal posts that SEO attracts.
Proven experience running SEO audits independently and building out clear recommendations for improvement.
Strong technical and analytical SEO skills.
Comfortable owning client relationships and making strategic decisions.
Clear communicator with a high-ownership mindset.
Experience/Mastery of SEO and analytical tools such as Ahrefs, Semrush, GA4, GSC, LookerStudio, SurferSEO.
Experience/Mastery of WordPress SEO best practices.
Experience/Mastery with LLMs (ChatGPT, Claude, Gemini etc).

This role is NOT for you if you:

Primarily identify as an SEO Copywriter.
Are early-career and need step-by-step direction
Prefer executing tasks over creating strategies & owning outcomes
Are uncomfortable being client-facing or accountable for decisions & results

Growth & environment

This role is designed for someone who thrives on solving complex marketing problems and finding creative ways of achieving results and is looking for an environment where they can build their ideal work-life goals.

To apply, please share your CV and examples of SEO audits, or case studies that demonstrate your technical depth and strategic thinking that lead to results. Negative points for ChatGPT/LLM copy paste strategies.

SEO & AI Visibility Strategist