PPC Executive (Google Ads)

This is a remote position.

PPC Executive (Google Ads)

Our client is seeking a PPC Executive (Google Ads) to join their growing team.

You’ll take ownership of the day-to-day Google Ad Grants and paid Google Ads optimization and planning for our charity clients.

You’ll plan search activity, campaign copy, uploads via the Google Ads Editor, ongoing optimisation via third-party tools and deliver detailed insight reports to help improve our charity clients’ understanding of their campaign activity.

Your work will have real positive change in the world, so you know your efforts will really make a difference in the world.

Search marketing – 65% of your time

• Audit and benchmark Google Ads account activity based on insights using tools such as Optmyzr, Wordstream and SEMrush as well as user and stakeholder research
• Assist on the maintenance and monitoring of our portfolio of client accounts; including policies, keyword bids, budgets, impression share, quality score and other important account metrics
• Deliver detailed keyword research and recommendations based on agreed account structures and goals
• Write effective, keyword-rich ad copy tailored to objectives that also adhere to Google’s best practices
• Write detailed client-facing recommendations based on Google’s best practices and agreed on client objectives
• Be the first touchpoint for clients on all paid search activity

Display advertising – 15% of your time

• Liaise with our product-side account managers to optimize ongoing prospecting and remarketing campaigns across the web
• Plan and recommend campaign journeys using Google Analytics and platform-specific reporting tools
• Make creative recommendations based on insights from well-planned creative and audience tests
• Report on existing campaign activity and give key insights to clients on campaign activity

Reporting – 20% of your time

• Create dashboards in Google Analytics and Data Studio to keep clients up to date with campaign activity
• Track and update clients on weekly tasks and optimizations
• Plan and build monthly insights reports covering the metrics that matter most to our clients, such as conversion rate, revenue and cost per acquisition
• Advise clients on what actions they should take as a result of the information in reports

Working with clients and the team – all the time

• Work closely with our client-side colleagues to make sure we get the most out of our relationship and they are happy with our work
• Tell colleagues quickly when something goes wrong so they can help fix it
• Talk to colleagues regularly about how projects are going

Requirements

Essential

• Sound working knowledge of Google Ads platform and search theory
• Sound working knowledge of Google Analytics
• Demonstrable experience in search marketing
• Strong attention to detail
• Really nice to work with
• A commitment to the work of charities

Nice To Have But Not Essential

• Experience in a digital campaigning or fundraising role within a charity
• Experience of working in agencies
• Individual or Agency qualifications from Google
• Managing projects using collaborative cloud-based tools
• Ability to look at a set of data and make recommendations off the back of it

Tools you will use

• Google Ads platform & Google Ads Editor
• Google Analytics
• Google Tag Manager
• Google Sheets and MS Excel
• Google Data Studio, SuperMetrics, and other data visualization software
• Google Workspace (Google Docs, Sheets, and Meet)
• Asana
• Harvest
• Slack

PPC Executive (Google Ads)