Marketing Manager

About the job
Project Fusion is a UK-based SaaS company looking to grow. 📈

Over the past twenty years, the team has built a loyal and extremely sticky customer base, and now they’re looking to drive growth. 🤝

With a loyal customer base and consistent revenue, they’ve decided to invest in content marketing and increase their inbound sales funnel.🔎

They have a phenomenal product, loyal customers, and a great culture. 💯

You’ll have some resources to deliver creative work but will be the driver of building, resourcing, and monitoring the funnel effectiveness. 💫

It’s an incredible role in a great company!

If you want to build a function in a great environment, read on… 👇

The Role

You’ll be responsible for:

Building top-of-funnel leads. This will likely be via LinkedIn but can also be through other relevant channels (email, webinars etc)
Ensuring positioning and conversion are optimised. The conversion funnel will likely be onto a nurture motion then a discovery call (some leads will hopefully be direct to call)
Building a content engine that delivers value and engages the ICP (to include thought leadership , testimony, market analysis. data etc).
Working on various ad hoc tasks across the marketing function.

What success looks like in this role:

Building a sales funnel that acquires, converts, and nurtures leads.
Overall KPI will be on MQLs generated for the sales team (and ultimately revenue)
A softer but important metric is the ability to be autonomous, which relieves the leadership team from operational activities within marketing

The Person

Experience building B2B content funnels to include
Top-of-funnel lead generation
Creation of lead magnets and conversion to calls and nurturing funnel
Nurturing via email and LinkedIn and converting that list
Experience managing content across customer testimony, thought leadership, product selling, and top-of-funnel data
Ability to build, iterate, manage, and report on a sales funnel
Ability to manage content production resources to ensure creative output matches company goals
Demonstrable understanding of the product & ICP
Ability to self-manage and work autonomously

Marketing Pros Salary and Benefits

Salary Range: R45,000 -R55,000 (depending on experience )

Through Marketing Pros, the successful candidate will have access to a shared workspace in Cape Town, a Slack group with other South Africa-based marketing professionals, and regular social and training events.

Marketing Manager