
Luck & Co

Luck & Co
About the job
Dear Future Copywriter,
We are looking to add an A+ copywriter to our team. We only work with ecommerce companies and only do email & SMS, so we’re looking for copywriters who’ve had experience with both: ecommerce & email.
More than anything, we’re looking for a copywriter who provides high-converting and on-brand copy for every brand they’re assigned to while never getting the same feedback twice and delivering copy that only needs one round of internal review with 1-3 minor edits per email.
Your main goal in this job:
Make our clients’ customers feel seen, understood, and ready to click “add to cart” and buy.
Write copy for e-commerce brands’ emails, SMS messages, and on-site popups that sell their products without sounding salesy. Understand the shoppers’ psychology and speak to them in their language (and the brand’s voice & tone). Be as human and specific as possible in your copy.
In this role you will learn:
Get insider access to what’s working across multiple 8-figure brands – trends, strategies, and tactics you’d never see working in-house
Scale your optimization skills across 10+ high-growth brands simultaneously
Become fluent in using copy strategy to drive advanced business metrics: LTV optimization, retention rate improvement, and purchase frequency acceleration
You’ll hit these specific outcomes:
Never get the same feedback twice
Bring novel/creative ways of presenting information
Seamlessly adapt between 3+ completely different brand voices within a single day
Proactively suggest conversion optimizations that clients actually implement
You’ll fit in if:
You love email – you think it’s the best marketing channel for its diversity, ease of storytelling, and performance measurement. You believe email will never die.
You understand people – you get why people make the decisions that they do. you instinctively know when someone needs social proof vs urgency vs education, and your copy reflects that understanding.
You’ve studied and can actively implement psychological triggers from Cialdini, Schwartz, Ogilvy – not just read about them, but know exactly when and how to deploy them.
You get energized by the strategic challenge – turning abstract brand goals into copy that measurably moves business metrics
You understand the customer journey – you understand the marketing funnel, TOF vs BOF strategies, and how email & SMS fit in the bigger marketing ecosystem.
You MUST HAVE:
3+ years of experience in copywriting AND experience with either ecommerce or email (if you have both, you’re automatically on the shortlist!)
Examples of ecommerce emails you wrote recently that you can send with your application (spec work is also accepted)
A growth mindset: if a campaign isn’t generating enough revenue, you find out ways to make it better (and you ENJOY the process)
You can translate abstract goals like “feel more premium” into clear copy and campaigns
You’re an AI power-user and know how to use it smartly to make yourself more efficient while delivering MORE HUMAN-sounding copy
Your attention to detail is second to none – you triple check everything before handing it off
You’re resourceful and kind & empathetic
The team
We’re a small, tight-knit, fully remote, fully awesome team. You’ll fit in well if you know how to take feedback but can also push back with solid reasoning when you see fit. You’ll also fit in well if you love puns, pets, and efficient processes.
And you’ll definitely fit in if you thrive in an environment where your strategic thinking is valued as much as your writing skills – where you’re seen as a revenue driver, not just a wordsmith.
The engagement would start part-time on an hourly basis (10-15 hrs/week), but ideally we’d scale you to 25-30 hrs/week within a month or so (if it’s a good fit). We’re also growing fast and your growth is unlimited!
Where will you work?
We all work remotely and always have. We are scattered around the US, Canada, Serbia, Georgia, Argentina, Brazil and more. This means you have the flexibility to work from home anywhere in the world — provided you are available 9am – 1pm Pacific hours (PST).
As our Copywriter, we expect you to be a self-starter, proactive in every way. You will be an “in-the-weeds” daily operator and an essential contributor to our success.
Email & SMS Copywriter
We help 8 and 9-figure ecommerce stores kick ass at email. We turn email into your TOP revenue driver while keeping your customers excited & engaged.