CRM/Email Marketing Strategist

About the job

Dear Future Strategist,

We’re hiring because we need your expertise to help us accomplish our mission: elevate ecommerce teams and drive $500M in email & SMS revenue for our clients.

But let’s be clear about what we mean by “strategist.”

This Role IS For You If:

You know why “30% revenue from email” is a meaningless benchmark without context
You understand that email performance starts with the offer/angle/positioning, not the creative
You get frustrated when you see brands sending daily blasts to their entire list or running birthday flows that generate $100/month
You can look at cohort data in Triple Whale or Lifetimely and identify whether declining flow revenue is a deliverability problem, an offer problem, or a timing problem
You know that 80% of welcome series conversions happen in the first 24 hours (and you build your flows accordingly)

This Role Is NOT For You If:

You think a 40% open rate is success (while conversion rates tank)
You want to build 20 automations when 6 excellent ones would perform better
You believe subject line testing is more important than offer testing
You’re satisfied being a Klaviyo button-pusher who waits for client direction

What You’ll Actually Do:

Own Retention Strategy for 2-6 ecommerce brands ($5M-50M+ annual revenue)

You’ll develop and execute email & SMS strategies that drive measurable revenue growth while maintaining healthy list engagement. You’re not just launching campaigns—you’re architecting retention systems.

Strategy & Content

Proactively own the strategic direction for your managed brands
Work with our copywriters, designers, and project managers to execute your strategy
Push back (diplomatically but firmly) when clients suggest tactics that won’t work, using data to offer better alternatives
Performance & Analytics

Own the performance of email & SMS channels
Analyze metrics that matter: placed order rate, repurchase timing, attributed revenue (with all its nuances)
Build hypotheses and run experiments
Report regularly to clients and our CEO on performance, opportunities, and test results
Client Communication

Integrate seamlessly into client marketing teams
Ensure they understand how email & SMS contribute to broader business goals
Propose experiments and content plans proactively (don’t wait to be told what to do)

The Technical Stuff You Should Know:

Required:

2+ years hands-on Email & SMS Marketing for ecommerce brands
2+ years deep Klaviyo experience (segments, flows, advanced conditionals)
You’ve personally managed accounts generating $500K+ in email/SMS revenue
Fluent in analytics tools (TripleWhale, Lifetimely, or similar)
Strong understanding of ecommerce metrics: LTV, repurchase rate, CAC, contribution margin
Excellent written and spoken English

Nice to Have:

Experience with Recharge, Yotpo, Attentive, Postscript, Rebuy
Other digital marketing experience (ads, CRO, retention programs)

What Makes You Right for This:

Proactive³ – You anticipate problems, propose solutions, and take ownership
Data-driven but business-minded – You understand the story behind the numbers, not just the spreadsheet
Direct and personable – You communicate clearly without BS, but you’re warm and collaborative
Self-managed – You work well remotely, stay accountable, and don’t need hand-holding
High integrity with humor – You take the work seriously but don’t take yourself too seriously
Strategic thinker – You see the chain reaction of decisions and plan accordingly

The Practical Details:

Job Type: Contract position

Our ideal-case scenario is to start part-time and grow into full-time as we both get familiar (and hopefully fall in love) with each other. We are also willing to consider starting full-time right away for a great-great fit.

Start: 20 hrs/week
Grow to: 30-40 hrs/week within 3-6 months
Open to starting full-time for an exceptional fit
Location: Remote. Must be available 9am-1pm PST (sorry, Asia/Oceania won’t work with this requirement)

Work Schedule: Working hours must overlap with 9am-1pm PST.

Why Work With Us:

Small team, big ownership – We’re ~15 people across California, Canada, Serbia, Georgia, Brazil, and beyond. You’ll own your projects, not execute someone else’s checklist.
We prioritize people – Despite being an agency, we put team over clients and growth-for-growth’s-sake.
You’ll actually learn – Work with 8- and 9-figure brands tackling real strategic challenges.
Real, no-BS culture – We’re direct, fun, down-to-earth people.
Growth path – This role can evolve into team management/leadership.
Perks: 100% remote, annual team retreats in cool places, work with amazing brands, paid time off after one year.

What You’ll Learn Here:

How to be obsessed with continuous improvement (from small optimizations like subject lines to big initiatives like 80% YoY revenue growth)
How to be both tactical and strategic—in the weeds building programs while keeping the big picture in focus
Deep ecommerce and DTC marketing knowledge from managing multiple high-growth brands

About Luck & Co:

We’re a fast-growing ecommerce marketing agency serving 8- and 9-figure US and Canadian brands. Here’s our website. We do email & SMS marketing—that’s it. We’ve chosen to be specialists, not generalists.

Ready to Apply?

Please note: We’re looking for very specific experience. In your application, only tell us about relevant experience that positions you to excel in this role. We want to hear about your work with email & SMS strategy for ecommerce brands in Klaviyo—the strategic, creative, and analytical aspects.

CRM/Email Marketing Strategist