Hire Far Out
Hire Far Out
Hire Far Out
About the job
📍 Remote | Full-time contractor | US afternoon overlap
💰 R750,000 – R850,000 per year
🚀 Own paid social creative strategy for an international performance marketing agency
💡 Shape the creative direction behind performance campaigns, influence what gets tested next and see your ideas translate directly into commercial results.
Role Overview
An international performance marketing agency working across ecommerce, mobile apps, SaaS and digital products is looking for an experienced Creative Strategist to strengthen its creative function across a varied portfolio of growth-focused clients.
You will own the thinking behind paid social creative – turning performance data, customer insights and market research into structured concepts that can be tested and scaled. Working closely with media buyers, designers and video editors, you will take ideas from research and concept development through production, launch and performance review, with AI tools supporting research and creative production.
Key Responsibilities
Analyse account performance to identify winning hooks, angles, formats and creative opportunities based on spend and conversion data.
Conduct customer, market and competitor research to uncover audience motivations, objections and new messaging opportunities.
Develop weekly creative testing plans with clear concepts, hooks, formats, messaging and visual direction.
Write direct-response hooks, headlines, ad copy and video scripts tailored to different products, audiences and platforms.
Produce clear creative briefs for designers, video editors and AI-assisted production workflows, and review assets for accuracy, clarity and brand alignment.
Work with media buyers to evaluate creative performance, document learnings and apply findings to future testing cycles.
Maintain appropriate advertising claims and client-specific requirements throughout the creative development and review process.
Qualifications & Experience
5+ years of direct-response creative strategy experience within paid social, gained in an agency or in-house performance marketing environment.
A portfolio of paid social advertising concepts you have personally helped develop, supported by measurable campaign results and clear strategic thinking.
Strong copywriting capability across hooks, headlines, ad copy and video scripts.
Confident interpreting performance metrics including thumbstop rate, hold rate, CTR and CPA, with an understanding of how spend affects the reliability of results.
Proven experience translating customer research, competitor insights and campaign performance into structured creative testing plans.
Experience briefing designers and video editors and providing clear, actionable feedback throughout the production process.
Practical experience using AI tools for research or creative production; e-commerce, mobile app, UGC, design or video editing experience would be advantageous.
Salary & Benefits
R750,000 – R850,000 per year
Creative Strategist (Paid Social / Performance)
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