Paid Media Specialist

Paid Media Specialist

Full-time & fully remote
1,000-2,000 USD per month
Flexible working hours
Professional growth
Salary growth potential
Long-term opportunity

About Us

Watch this video from Liam, the CEO of Entrepreneurs HQ

Entrepreneurs HQ impacts the lives of entrepreneurs by positioning them as global experts in their field, whilst providing freedom – financial, time and location.

We are the best at helping speakers, authors, coaches, course creators and experts to maximize revenue from collaboration events held online, where the top people in their industry are recommending them, and sending them referrals.

We deliver excellence to our clients in the US, Canada, UK and Australia through 1-on-1 private coaching, weekly group coaching and a virtual training program.

Since we started in 2015, we’ve grown massively. Here are a few of our achievements (with lots more to come):

• Educated over 100,000 entrepreneurs through our online events, training, and coaching programs
• Launched more than 15 virtual summits, plus countless online workshops, boot camps and other virtual events
• Hosted 400+ speakers and top influencers at our events

We are a team of A-players who care deeply about the results of our clients, we are first heart-centered, using data to make decisions that drive our business forward, we are at our core competitive, driven, fun, full of energy, and enjoy celebrating our own and others’ success.

About the role / Requirements / What success looks like

We are seeking an experienced Paid Media Specialist to join our marketing team. As a Paid Media Specialist at our company, you will be responsible for paid ads as well as managing, testing, and implementing conversion points in the marketing funnel.

Within this role, you will:

• Manage key conversion points in the marketing funnel
• Create, manage, A/B and split test all our Paid Ads campaigns
• Create copy and creatives for Paid ad campaigns
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
  Collaborate with teams responsible for blogging, email, and social media, in order to optimize each conversion path
• Optimize our marketing’s conversion paths
• Increase conversion rates and drive marketing-qualified leads for our sales team
• Optimize the lead-to-customer conversion rate
• Increase Paid Ad funnel marketing efficiencies
• Media buying and full-funnel strategy experience on the client side (in-house)
• Create, manage and optimize paid media campaigns, including bid optimization, landing page optimization and email optimization
• Create strong written conversion copy for ads, pages and email
• Optimize the inbound funnel by implementing strategies to improve lead generation, conversion rates, and overall funnel efficiency via data-driven insights and rapid A/B tests
• Knowledge of customer acquisition strategies from a targeting and creative perspective, and retention strategies in partnership with email and CRM
• Analyze media performance in real-time to inform optimization strategies and report the rationale for campaign pivots to leadership

Within this exciting and dynamic role, you’ll be working fully remotely with a talented and ambitious team of people who love doing what they do. You’ll play an important role within the organization, at the same time contributing to a future where more entrepreneurs can make a bigger impact.

During the first few weeks, the team counts on your experience and you’ll be expected to hit the ground running, but you’ll have full support from the CEO, Co-founder, and Operations Manager.

This is a full-time position, and you’ll need to have a minimum of 4 hours of overlap with US teams working within EST time zones.

About you / What you will bring to the table

To be a successful candidate, you need:

• 2+ years of experience in managing paid ads and paid media campaigns
• 2+ years of digital marketing experience
• Previous experience making a significant contribution to the lead generation process and providing significant growth to the business
• Proven track record of optimizing conversions and generating more leads
• Knowledge of data analysis and performance/operation metrics
• Knowledge of conversion and optimization tools (e.g. WordPress, Keap)
• Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy
• Fast mover with start-up mentality, eager to move quickly and work with a lean team
• Highly curious, pro-active, and hungry! Always looking to learn and stay ahead of trends
• Brownie points for having experience with ads targeting coaches

This role will play an integral part in growing the business, so it’s important that you’re a self-starter and a team player who can hold yourself and others accountable. You also need to have a positive attitude and get along well with others, as we will be expanding a digital marketing team around this role.

Our ideal candidate is curious, hungry, and adaptable, with the potential to grow and expand their ad managing portfolio as part of our company.

Benefits

What’s in it for you?

• 1,000 – 2,000 USD per month depending on skills and experience
• Full-time & fully remote position
• Flexible working hours with a mandatory overlap between 1PM and 6PM CET Monday to Friday (8 hours)
• Salary increase opportunities based on performance
• Excellent training & access to a huge wealth of materials including everything from productivity, business, and much more

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor (whilst committing to being a long-term member of our team).

Opportunities for growth

As Entrepreneurs HQ grows, our team will grow too, enabling you to develop your leadership, management, and digital marketing skills and abilities. This role will provide a lot of opportunities to grow your expertise in marketing, and business growth. You’ll have a lot of freedom to try ideas, concepts, methods, and tactics.

This freedom comes with great responsibility but makes a great fit for someone who wants to take the reins of the Paid Marketing channels of a modern, growing company where innovation and drive are valued. We believe this type of environment leads to both professional and personal growth.

There are also significant opportunities for growth in terms of compensation. We always want to pay well and reward our staff through competitive salaries, bonuses/profit share, and other meaningful perks and benefits.

As you help us succeed as a business you will be rewarded appropriately. We talk openly about salary and benefits making sure we focus on all the aspects that make our team happy and thrilled to be working at Entrepreneurs HQ for the long term.

Paid Media Specialist