Website Door & Gate Domination
About the role
You’ll be the go-to expert for all paid ad channels: PPC, LSA, and Meta Ads. You’ll execute campaigns, optimize performance metrics, troubleshoot issues, and propose scaling strategies. This is not a managerial or oversight role (though experience in those areas helps) — you’ll be hands-on, strategic, and accountable for results.
You’ll work cross-functionally with creatives, analytics, and strategy teams to ensure campaigns are efficient, scalable, and aligned with client goals.
📋 Key Responsibilities
Plan, build, launch and manage PPC campaigns (Search, Display, Performance Max) across Google
Execute and optimize Local Service Ads (LSAs) for service area clients
Manage Meta Ads campaigns (Facebook, Instagram) including awareness, retargeting, conversion funnels.
Monitor, analyze and optimize to improve KPIs: CTR, CPC, CPA, ROAS, quality score, etc.
Conduct keyword research, audience targeting, bid strategy, and competitive analysis
Build and test ad creatives, copy variants, and messaging for high performance
Implement tracking and attribution (pixel setup, UTM tagging, conversion events)
Perform A/B tests: landing pages, ad copy, offers, targeting segments
Scale successful campaigns while maintaining efficiency
Maintain campaign health (no overspending or underutilization)
Generate regular performance reports and insights; communicate results and recommendations
Find and fix problems proactively (e.g. disapproved ads, tracking errors, account issues)
Evolve and maintain SOPs for campaign processes and optimizations
🎯 What We’re Looking For (Requirements & Ideal Profile)
Must-haves / core experience:
3+ years of hands-on paid advertising experience (PPC + Meta)
Proven experience with LSA campaigns is a strong plus
Comfortable managing mid to high monthly ad budgets
Strong analytical skills — ability to dig into data and make decisions
Deep understanding of metrics: CTR, CPC, CPA, ROAS, conversion funnels
Experience with Google Ads Manager, Meta Ads Manager, and relevant tools
Experience with Google Analytics / GA4, Excel / Sheets, reporting tools
Excellent written and verbal English communication
Highly organized, detail-oriented, and able to manage multiple campaigns/clients
Self-driven, problem-solver mindset, able to act with minimal supervision
Nice to have:
Experience scaling campaigns across different verticals/niches
Experience in home services or garage door type of niche is a plus.
Familiarity with automation, scripts, or AI-based tools for ad optimization.
Experience with video ads, YouTube, or display expansion.
Past experience in agency / remote setting.
🕒 Working Hours & Structure
🧑💻 Full-time remote position for 40 hours/week
⏰ Working hours: 8 AM – 5 PM CST (It is required to work in the CST time zone)
💼 Independent contractor role (you handle your own taxes)
What’s in it for you?
🎁 What You Get
🏠 Work from anywhere, remote freedom
🤝 Supportive culture: No micromanagement, just accountability and results
💰 Pay – we offer an Hourly rate, depending on your level of experience and what you bring to the team.
Paid Media Buyer Expert
We are Door & Gate Domination, a niche performance marketing agency specializing in lead generation for service-based businesses (contractors, home services, local services). Our strength lies in mastering high-impact ad channels — Google PPC, Local Service Ads (LSA), Meta / Facebook & Instagram — and delivering strong ROI for our clients. We run lean, stay data-driven, and embrace creative testing and optimization as our core discipline. We’re now scaling up and want a sharp, results-oriented Paid Media Buyer Expert to own ad performance and growth for multiple client accounts.