Copywriter

About the job
Direct Response Copywriter (Performance-Focused & Concept-Driven)

Part- Time -> Full-Time Position

About Us:

WINPRO Pet is a dog supplement company with a unique ingredient, specializing in direct response marketing designed to convert.

About the Role:

We’re looking for a performance-focused copywriter who can:

Develop unique ad concepts with strong hypotheses and take ownership of those ideas if they’re greenlit.
Write engaging video scripts (UGC and AI voiceover-friendly), image ad copy, and long-form content like advertorials, listicles, and presell pages.
Conduct in-depth research to generate fresh angles and support concept development.
Pivot easily to assist with A/B tests, landing page headline ideas, or team-developed concepts when needed.
This role is perfect for someone who can think independently, learn from feedback, and is driven by testing and performance insights.

Key Responsibilities:

Generate 3–5 unique ad concepts per week, each supported by a strong hypothesis based on research and performance feedback.
Own and execute approved concepts, developing them into full campaigns with all required pieces of copy (video script, primary text ad copy, and landing page copy if needed). All of the necessary copy will be dependent on the concept and what it requires.
Write video scripts, image ads, and short-form primary text optimized for Meta ads.
Create advertorials, listicles, and presell pages aligned with funnel strategies.
Conduct weekly research on competitors, customer feedback, and ads across industries to fuel new ideas.
Adapt to ad hoc requests, such as A/B testing headlines or refining team-developed concepts.
Iterate and refine based on performance feedback to drive continuous improvement.
What We’re Looking For:Strong storytelling skills with a direct response mindset.
Experience writing video scripts, image ad copy, and long-form content that converts.
Proven ability to develop ad concepts and take full ownership when they’re approved.
Performance-driven and comfortable adapting based on feedback.
Research-oriented, able to find creative angles by analyzing competitors and customer feedback.
Flexible and collaborative, able to pivot quickly for new projects or team-developed concepts.
Growth mindset, eager to learn and improve over time.
 

Copywriter