ASEO / SEO Content Marketing & Website Optimisation (Remote)

About the job

About the Role

We’re seeking an SEO Copywriter with strong traditional SEO foundations and a growing capability in AI Search Optimisation (ASEO).

This role is ideal for someone who loves on-page and off-page SEO, understands how content ranks today, and is motivated to work at the leading edge of how content is discovered by AI-driven search environments (ChatGPT, Google SGE, Perplexity, Gemini, Claude).

An SEO expertise is highly desired, but for the right candidate, we will support structured upskilling, including access to tools, programs, and workflows to execute at a high level.

At your core will be a deep love and respect for the SEO digital landscape. You’ll be working inside the DigitalflowU ecosystem, supporting Pool Safety Solutions’ national digital infrastructure. This is long-term, systems-driven work across real businesses. You’ll gain exposure to AI-first SEO, structured content frameworks and integrated digital systems, with access to tools and upskilling where your fundamentals are strong. We value clear thinking, ownership and people who want to build something meaningful, contributing towards a company dedicated to humanity plus projects.

You’ll be part of a team alongside an Award-Winning Brand Strategist with a Content Creator implementing an SEO-rich content strategy to improve discoverability for sales across all digital channels.

Key Responsibilities

Write and optimise great, compelling SEO-rich and sales-driven copy for:
Websites
Content marketing (newsletters, campaigns, sequences)
Social media copy content (captions, long-form posts, carousels)
Execute strong on-page SEO
Support off-page SEO, including:
Content designed for backlink acquisition
Authority-building and topical relevance strategies
Learn and apply ASEO principles, such as:
Semantic structure and topical clustering
Entity optimisation and contextual authority
AI-readable formatting and clarity
Alignment with AI retrieval and summarisation behaviour
Optimise and refresh existing content to improve:
Rankings and organic performance
AI visibility and citation potential
Conversion and engagement

Do Not Apply If

You “write SEO content” but don’t understand it without a website plugin

You rely on AI to do the thinking rather than the optimising of your time

You don’t like structure, briefs or feedback

You want to experiment on us as a guinea pig rather than execute based on solid data.

Required Skills & Experience (Must Have)

An unnatural love of and respect for Branding
Great SEO copywriting and content optimisation
Strong on-page and off-page SEO skills
Experience with CRM environments, Email marketing software and Website backends
Solid understanding of:
Search intent and keyword mapping
Internal linking and content architecture
Authority and trust signals
Ability to write clear, structured, conversion-focused copy
Comfortable working with briefs, frameworks and optimisation guidelines

Highly Desired (but not mandatory)

Thirst for learning and/or experience with AI Search Optimisation (ASEO)
Familiarity with:
Entity-based SEO
Optimising content for AI summaries and retrieval
Experience with SEO and content tools such as:
Semrush
AI-assisted content and optimisation workflows
Note: Candidates with strong SEO fundamentals and the right mindset will be supported with training, tools and programs to upskill into ASEO as part of the role.

Application Requirements (Mandatory)

To be considered, applications must include:

A Loom or video walkthrough (5-10 minutes) showcasing your most recent SEO or any ASEO work, covering:
The content or page you optimised
Your on-page and/or off-page strategy
How SEO structure was applied
Any AI-search considerations used (if applicable)
Results or performance improvements (where available)
Links to 2-3 examples of:
Website and/or sales pages you’ve designed and developed
Long-form content
Content systems and email campaigns you’ve optimised
Applications without a Loom/video will not be reviewed.

Engagement Details

We move fast.

We work with structure.

You will be tested.

Remote Contractor, Consultant

Immediate start preferred

ASEO / SEO Content Marketing & Website Optimisation (Remote)