Link Building Specialist

About the job
Job Overview

Our client is looking for a dedicated Link Building Specialist to join their team on a part-time basis. This is a strictly link-building-focused role — they are not looking for an SEO generalist. The ideal candidate lives and breathes backlinks and has a proven track record of building high-quality, white-hat links that drive real results.

Schedule

Flexible within Client’s business hours (20 work hours per week). Must be available to meet once every two weeks for alignment in Mountain Standard Time (Canada).

Responsibilities

Develop and execute white-hat link-building campaigns from start to finish
Conduct outreach to relevant websites, bloggers, and publishers to secure editorial backlinks
Identify link-building opportunities through competitor analysis and niche research
Build and maintain relationships with webmasters and content creators
Track and report on backlink acquisition, domain authority growth, and campaign performance
Ensure all link-building activity adheres strictly to white-hat practices and Google guidelines

Requirements

Minimum 2 years of hands-on experience in link building or backlink acquisition
Strong understanding of white-hat SEO principles and Google Webmaster Guidelines
Experience with outreach strategies, including guest posting, HARO, and editorial link placements
Familiarity with tools such as Ahrefs, Semrush, or Moz
Strong written English communication skills for outreach correspondence
No black-hat or gray-hat practices — non-negotiable

Nice to Have

Portfolio or case studies demonstrating backlink campaign results
Experience working with international or English-speaking markets

Independent Contractor Perks

Permanent work from home
Immediate hiring
Collaborative and supportive team environment
 

Link Building Specialist