Content Strategist (Short Form & UGC Experience)

About the job

Location: Remote

Employment type: Full-time

Reports to: Marketing Team

About the Role

We’re looking for an in-house Content Strategist with strong short-form video instincts and hands-on UGC campaign experience. You’ll develop concepts, scripts, hooks, and creative briefs for TikTok, Instagram Reels, YouTube Shorts, and paid social.

You’ll bring the strategic thinking behind successful UGC and short-form campaigns in-house, turning brand and performance goals into a repeatable content system. You’ll also build a cost-effective global creator network and give talent clear direction to execute strong ideas.

Key Responsibilities

Pitch original short-form video ideas aligned with our brand, audience, and performance goals.
Build and manage our in-house short-form and UGC content strategy and production workflow.
Write detailed creative briefs, scripts, hooks, talking points, and shot lists.
Source, evaluate, negotiate with, recruit, and onboard global creators cost-effectively.
Build a reliable, budget-conscious pipeline of creators for ongoing campaigns.
Match creators with concepts based on their style, audience, strengths, and performance potential.
Give creators clear direction and coordinate communication, deadlines, revisions, and deliverables.
Review submissions for content quality, brand fit, messaging, platform suitability, and direct-response effectiveness.
Provide constructive feedback and guide creators through efficient revisions.
Track creative and creator performance, response rates, costs, submissions, and campaign outcomes.
Use performance insights to improve concepts, briefs, creator selection, and the production process.
Stay current on short-form formats, UGC trends, creative best practices, and emerging creator platforms.
Collaborate with the marketing team to pitch, develop, and test new short-form creative angles.

Requirements

Demonstrated experience in short-form content strategy, social media content production, or creative strategy.
A portfolio showing short-form concepts, scripts, briefs, or campaigns you have developed.
Hands-on experience with UGC campaigns and the ability to bring that capability in-house.
Strong creative-writing and idea-pitching skills, particularly for video scripts, hooks, briefs, and short-form content.
Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and social-first storytelling.
Proven ability to source, negotiate with, and manage global creators cost-effectively.
Ability to evaluate creators and content based on quality, authenticity, brand fit, and performance potential.
Excellent written and spoken English, with strong communication and follow-up skills.
Strong organization and the ability to manage multiple creators, projects, budgets, and deadlines simultaneously.
Comfortable working independently and taking ownership in a fast-paced remote environment.

Preferred Qualifications

In-house or agency experience as a creative strategist for a consumer, lifestyle, e-commerce, or performance-marketing brand.
Strong familiarity with paid social advertising and direct-response creative.
Experience analyzing creative performance and using results to improve future ideas and briefs.
Existing relationships with creators, access to creator communities, or experience sourcing talent internationally.
Experience building scalable, budget-conscious creator programs.

What Success Looks LikeA consistent pipeline of qualified, responsive, and cost-effective global creators.
A steady flow of strong short-form ideas and clear briefs that produce better first-round submissions.
Improved creator response, completion, retention, and cost efficiency.
High-quality short-form and UGC content that supports brand and performance goals with fewer revisions.
A repeatable in-house system for developing concepts, recruiting creators, and managing campaigns at scale.

How to Apply

Please complete the application form and submit the requested materials here: Apply now

Your résumé or LinkedIn profile.
A short explanation of your experience developing short-form content and working on UGC campaigns.
Two or three examples of short-form concepts, creative briefs, scripts, or UGC campaigns you have worked on.
A brief description of how you would cost-effectively recruit and manage global creators for an ongoing content program.
Three short-form content ideas you would pitch for our brand, plus your expected monthly compensation and earliest available starting date.
 

Content Strategist (Short Form & UGC Experience)