Purolabs
Purolabs
Purolabs
About the job
Creative Strategist & Copywriter – DTC E-Commerce (Health & Wellness)
Full-time | Remote
Do you write ads that actually convert? Can you turn customer insights into scroll-stopping creative concepts? If you live and breathe direct response copywriting and understand what makes people click, buy, and come back for more, we want to hear from you.
About Purolabs
Purolabs is an independent, family-run DTC supplements brand based in South London. We’ve served over 350,000 customers with clean, science-backed supplements, no additives, no fillers, no nonsense. Featured in Vogue, Women’s Health, and Evening Standard, we’re proving that natural wellness can be both effective and transparent. No shareholders to impress, no cutting corners, just a genuine mission to help people feel better.
The Role
We’re looking for a Creative Strategist & Copywriter who can bridge the gap between data and creativity. You’ll develop ad concepts, write high-converting scripts for video ads, craft compelling static ad copy, and create briefs that bring ideas to life across Meta and TikTok. This isn’t just writing, it’s strategic thinking that drives real performance.
What You’ll Be Doing
Developing creative concepts and angles based on customer insights, competitor analysis, and performance data
Writing persuasive scripts for UGC and video ads that hook viewers in the first second
Crafting copy for static ads, landing pages, and email campaigns that convert cold traffic into customers
Creating clear creative briefs for designers, video editors, and UGC creators
Analysing ad performance to identify winning patterns and iterate on what’s working
Collaborating with our growth team to align creative with campaign objectives and testing roadmaps
Staying ahead of creative trends on Meta, TikTok, and emerging platforms
What We’re Looking For
3+ years in creative strategy and copywriting within DTC e-commerce, an agency, or as a freelancer
Proven track record creating high-performing paid social ads for Meta and TikTok
Strong understanding of direct response copywriting principles and consumer psychology
Experience writing for health, wellness, beauty, or personal care brands is a significant plus
Ability to adapt your voice across different audience segments and product categories
Comfortable working autonomously in a fast-paced, remote environment
Sharp eye for what’s working in the DTC space, you’re constantly saving ads and studying hooks
Excellent written communication skills, fluent in English
Why Join Purolabs?
100% remote, work from anywhere with at least 4 hours overlap with UK timezone (GMT)
Work directly with the founders, no layers of management or corporate bureaucracy
Creative freedom to test ideas and own your work from concept to execution
Join a profitable, fast-growing brand with real momentum
Product perks, because we actually believe in what we sell
A small, dedicated team that values transparency, results, and doing things the right way
Important:
This is a remote independent contractor role, not employment
You must be comfortable working independently and communicating asynchronously
A genuine interest in health, wellness, or natural products is a bonus
Creative Strategist / Copywriter (E-Commerce)
At Purolabs, we believe that feeling your best shouldn’t mean adding complication. That’s why we’ve focused on one simple, powerful format: high-quality capsules, proudly made in the UK, designed to fit your modern, active lifestyle. Our story Born from a desire to do supplements differently, Purolabs is grounded in the belief that your wellness routine should serve you, not the other way around. Every Purolabs capsule is crafted here in the UK in GMP-certified facilities, using no synthetic fillers, no confusing additives — just pure, effective nutrients you can trust. What we stand for Simple, targeted support: We stick to capsules because they integrate seamlessly into daily life—easy to take, easy to track, no fuss. Premium British manufacturing: From sourcing to formulation to packaging, everything happens under UK-quality standards. Clean, honest ingredients: We don’t believe in gimmicks. Every product uses nutrients in their most bioavailable forms, with nothing you don’t need. Wellness that fits your lifestyle: Whether you’re heading to work, training after hours, parenting or simply making space for self-care, Purolabs is here to support the everyday version of you. Transparency & trust: We’re real people behind the brand, ready to support you 7 days a week, with open communication and genuine care for your health journey.