INT Retention Lead

About the job
Sporty Group

Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the ‘Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World’. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.

Sporty is expanding and we’re building the world’s go to platform for everyday entertainment.

About The Role

Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.

As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement. You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.

What you’ll be doing

Own and execute the end-to-end retention strategy across key products and markets
Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift
Build and manage player segmentation for targeted, data-led communications
Collaborate with Product and Data to experiment with incentives, nudges, and triggers
Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and results
Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance
Act as the primary point of contact for retention – with the potential to grow the function as impact scale

What you’ll bring

Degree-qualified in Marketing, Business, or a related field
Minimum 2+ years’ experience in a Retention Lead/Management role
At least 2+ years’ experience in the Online Gaming industry is essential
Excellent written and verbal communication skills in English
Strong analytical mindset with a performance-driven approach to marketing
Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)
Proven people management skills with the ability to inspire and grow a team
Highly organised, proactive, and adaptable in a fast-moving environment

What’s In It For You

📍 Sporty is a remote first company in pursuit of sustainability

💰 A competitive salary + individual performance based bonuses every quarter

🌴 28 days paid annual leave

⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this

📝 Referral bonuses & flash bonuses

💻 Top of the line equipment

🌍 Annual company retreats to provide great internal networking opportunities

Personalised Support

We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.

Your Move

If you’re excited about this role, even if you don’t meet every requirement, we’d still love to hear from you. We understand candidates may hesitate to apply if they don’t meet all requirements, however your unique perspective is what helps us innovate and grow together.

If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.

INT Retention Lead