GTM Engineer

About the job
Position: GTM Engineer

Work Hours (Client): 9:00 am – 5 pm EST

Location of Search: Preference: South Africa and Latam

About The Role

This is a mission-critical role focused on directly supporting senior clients and building/optimizing our cold outreach engine through Clay and related automation platforms. You’ll be the backbone of our outbound infrastructure, directly supporting and impacting client outcomes, and further accelerating overall company growth.

Key Responsibilities

Design, implement, and manage end-to-end outreach workflows through Clay-based outreach systems
Scrape, enrich, and filter prospect data using AI techniques
Build, maintain, and optimize cold email infrastructure (domains, sending profiles, tracking)
Integrate automation tools (Zapier, Make, etc.) with Clay and CRMs
Collaborate closely with founders/executives/clients to refine ICP criteria, shape GTM strategies, and understand their TAM
Troubleshoot and refine end-to-end outreach flows
Document systems, continuously A/B test messaging, and contribute to building scalable processes
Option to grow into a lead role and mentor future hires

Must-Have Qualifications

4+ years in outbound marketing, automation, or technical marketing roles
1-2 years of hands-on experience with Clay (MUST HAVE)
Strong understanding of cold email strategy, tools (e.g., Instantly), and deliverability best practices
Experience with automation platforms (Zapier, Make, n8n, or custom workflows)
Excellent problem-solving and communication skills, particularly in the context of client-facing work
Data-driven operator who can set clear metrics, A/B test experiments, and leverage data to inform decision making
Ability to work independently in a fast-paced, startup environment
Strong organizational skills and attention to detail
Commercial thinker: You can grasp sales fundamentals and can articulate value to technical and non-technical executives

Nice-to-Have

Previous startup experience
Experience managing email infrastructure (e.g., warming, SPF/DKIM, inbox health)
Background in technical marketing, no-code/low-code tooling, or data scraping
Ability to mentor junior team members, contractors, or freelancers in future

KPIs / Success Metrics

Uptime and reliability of outreach infrastructure
Speed and accuracy of campaign setup and iteration
Response rates and meeting conversion from outbound efforts
Positive feedback from internal stakeholders and clients

GTM Engineer