Marketing Tech Specialist

RecruitMyMom.co.za

  • Full Time

RecruitMyMom.co.za

  • Full Time

RecruitMyMom.co.za

This is a remote position.

A marketing company is seeking a tech-savvy Marketing Technology Specialist to join their team remotely.

This role is pivotal to their business, covering CRM management, SEO, content marketing, and technical campaign optimization. If you’re a self-starter committed to delivering results, this might be the position for you.

Key Responsibilities:

Assist with SEO and Content Marketing:

Collaborate on technical SEO for two web domains with SEO and development teams.
Manage monthly SEO reporting, coordinating with the data collection team.
Facilitate content creation workflows and ensure timely delivery.
Handle SEO team requests and identify opportunities for optimization.
Familiarize yourself with content libraries for two clients to make informed recommendations.

Manage CRM (Active Campaign):

Maintain email lists, ensuring segmentation, tracking, and engagement for two clients.
Oversee contacts, tags, and information within the CRM.
Manage tagging systems for effective customer activity tracking.
Export data into Google Sheets for reporting.
Create, maintain, update, and report on sales campaigns and automations.
Schedule newsletters for different email list segments.
Optimize email deliverability, open rates, and click-through rates.

Manage Marketing Tech:

Collaborate with the development team for backend technical workflows.
Test and troubleshoot codes, addressing technical challenges in launch plans.
Work on UTM parameters with the development team for accuracy and timeliness.
Manage customer tags efficiently and provide information to the marketing team.
Handle CRM campaign reporting and coordinate cartflows testing.
Manage Active Campaign integrations (Zapier, Typeform, GA4) for seamless integration, tagging, and tracking.

Other Tasks:

Perform additional tasks as directed by the Marketing Manager.

Requirements

Preferred experience working with the US market.
2 years of experience in digital marketing, CRM management, or marketing technology.
Excellent spoken and written English.
Proficient in Google Docs and Sheets.
CRM software experience (Active Campaign preferred).
Experience with integration software like Zapier.
Familiarity with Typeform (preferred).
Proficient in project management platforms (e.g., Asana, Click-Up, Monday).
GA4 experience (preferred).
Self-starter mentality with a willingness to learn and grow.
Proficiency in WordPress and WooCommerce.
Wp-fusion experience is a significant advantage.
Scripting tools proficiency.
Strong commitment to deadlines and self-responsibility.
Clear and effective communication skills.

Important Notes:

Candidates need a high-speed internet connection and reliable computer setup.
Flexible hours are mandatory for this US-based position, involving some evening work due to campaign needs and international time zone considerations.

Benefits Flexible working hours – USA Hours

Fully remote position to South African candidates

Marketing Tech Specialist

RecruitMyMom is a trusted, online, award-winning, women focused recruitment agency based in SouthAfrica. Over 250 skills, permanent or independent contractors. We provide multiple skills includingdigital marketing, finance and accounts, administration and back-office, compliance and more.

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