Email Marketing Expert: Mailchimp Automation

Email Marketing Expert: Mailchimp Automation

Website QwidPro

  • Freelance
  • To be discussed
  • This position has been filled

Website QwidPro

  • Freelance
  • To be discussed
  • This position has been filled

Website QwidPro

Summary:

A technology startup seeks an experienced Email Marketing freelancer to join its team on a freelance basis. The ideal candidate should be proficient in Mailchimp and possess a deep understanding of email marketing automation. This role is crucial for optimizing the startup’s email campaigns to engage its customer base effectively, improve conversion rates, and drive key business metrics.

Role Deliverables:

  • Create 2 automated email funnels, including welcome series, sign-up abandonment emails, and customer retention campaigns.
  • A/B tests various elements of email campaigns to optimize for key performance indicators (KPIs) like open rate, click-through rate, and conversion rate.
  • Analyze and report on campaign performance, making data-driven recommendations for improvements.
  • Ensure all email campaigns comply with industry policies and best practices.

Project Details:

  • Number of Campaigns: 2 ongoing campaigns with weekly newsletters
  • Duration: 1 month initially, with the possibility of extension based on performance

Primary Responsibilities:

  • Build and design email templates that are mobile-responsive and align with brand guidelines.
  • Segment email lists based on various criteria like past purchase behavior, demographic information, and engagement level.
  • Implement personalization strategies within the email campaigns to improve customer engagement.
  • Monitor email metrics and adjust campaigns as needed to meet set KPIs.
  • Collaborate with other departments (e.g., creative, customer service, sales) to ensure campaigns are well-integrated into the broader marketing strategy.

Required Qualifications:

  • Proven experience in email marketing, specifically with Mailchimp.
  • Strong analytical skills with experience in A/B testing and data analysis.
  • Knowledge of HTML/CSS for email design is preferred but not mandatory.
  • Excellent copywriting skills.
  • Strong attention to detail and the ability to manage multiple projects simultaneously.
  • A portfolio showcasing previous email marketing campaigns.

How to Apply: This job is accepting applications through Qwidpro, a freelancer marketplace platform that enables businesses and professionals to create flexible working opportunities. Visit www.qwidpro.com to apply.

QwidPro aims to offer consistent opportunities for businesses and professionals looking to gain diversified experience by working with various companies and industries. This platform also allows companies to access on-demand talent for temporary or project-based work.

Note: By applying for this project, you are not only expressing interest in this specific opportunity as advertised by the hirer on the QwidPro platform but also enrolling as a platform user. This will enable you to view and propose other freelance opportunities advertised on the platform.

Email Marketing Expert: Mailchimp Automation

QwidPro is an online Freelancer Marketplace aimed at connecting freelance talent to businesses and entrepreneurs who require assistance to grow their businesses. The use of freelancers gives businesses the ability to adapt to shifting needs without having to employ full-time staff, therefore reducing fixed overhead costs whilst maintaining flexible capacity levels to meet customer and business demands. This skills-based collaboration platform helps you find expert skills to ensure that your projects are completed to perfection and further gives businesses the opportunity to hire multiple freelancers on single projects, giving businesses the capacity they need to grow, Enjoy the freedom, flexibility, and growth that you deserve.
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