Senior B2B Marketeer

Laxton

  • Full Time

Laxton

  • Full Time

Laxton

Job Overview

We seek a talented, experienced, tech-savvy Marketeer to join our in-house marketing team. You will develop and execute marketing strategies across various channels and stages in the customer journey, including website, mailings, events, and social media. You have a proven track record of driving engagement and lead generation and a deep understanding of digital marketing trends and technologies.

Responsibilities

Create content with the in-house design team to develop engaging case studies, product landing pages, brochures, mailings, blogs, etc.
Manage the website, content, and functionality to enhance user experience and SEO.
Plan and create email marketing campaigns, including segmentation and A/B testing.
Create content for customer onboarding, like manuals and training materials.
Monitor the various campaign performances and adjust strategies as required to improve engagement and increase conversions.
Coordinate events where we exhibit or attend.
Assist the VP of Marketing with other marketing tasks.

Requirements

University degree in Marketing, Communications, or a related field.
Minimum of 5 years of experiencein digital marketing, with expertise in content creation, website management, email marketing, and online advertising.
Strong communication skills and the ability to create compelling content for various audiences and channels.
Excellent problem-solving skills.
Great eye for detail.
Self-motivated team player who is result-driven and eager to learn.

Apply

If you are a Senior Marketeer with a university degree and a proven track record of driving engagement and lead generation, we encourage you to apply for this position. Please submit your resume and cover letter.

Senior B2B Marketeer

Laxton is a global leader in Election Management, Citizen Identity, Border Security, and Law Enforcement solutions. Specialising in developing proprietary hardware and software systems, we offer advanced technologies to register and verify individuals for many applications—from voter enrollment to border surveillance and visa processing. Laxton’s real-time secure document authentication capabilities further enhance national security measures. Over the years, Laxton has built a team of industry experts who excel in implementing and servicing nationwide identity systems. Laxton is a trusted identity solutions provider committed to strengthening the infrastructure and security of governments and organisations around the world.

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