Head of Paid Media

HyperionDev

  • Full Time

HyperionDev

  • Full Time

HyperionDev

About Us

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of ‘coding bootcamps’ in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK’s Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom’s National Health Service (NHS).

We’re backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

About The Role

HyperionDev is seeking a results-driven and customer-focused Head of Paid Media to lead its paid media strategy and execution efforts for specific sub-products. The person in this role will ensure that every HyperionDev student and client is properly identified and thoughtfully engaged into the customer lifecycle.

The Head of Paid Media will be responsible for the management of all digital marketing channels, diversifying the channel mix using paid social channels and ensuring effective tracking and measurement of campaign-specific results. Ultimately He/She drives the marketing department’s commercial performance. He/She will be responsible for the management, performance and development of all performance marketing team members.

The role requires a target-driven approach, high motivation levels and the ability to handle a rapid pace of work and change on an ongoing basis. The right candidate will also thrive in a highly innovative, dynamic and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.

As a Department Lead at HyperionDev, you will work within the senior management team to help in building, influencing, and managing the culture of the organisation. You will create and drive strategies on everything from talent acquisition to company quarterly planning for your department and the company at large, and be at the helm of one of the world’s fastest growing tech startups.

Responsibilities

Gain in-depth understanding of the consumer attitudes and behaviours of the customers of our various products.
Develop customer personas and build out customer analytics.
Lead and develop a paid media marketing team.
Design, manage, and implement ongoing digital multi-channel campaigns with measurable ROI.
Be very tactical and run all operational and project management components of user acquisition and paid media deliverables.
Own, drive, and report on key metrics related to acquisition, channel performance and channel growth.
Develop recommendations to reach new students through desktop and mobile campaigns, including creative and messaging strategy.
Provide creative input into ad and landing page testing schedules to drive improved campaign results.
Work with sales, development, and product teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow.
Innovate meaningful acquisition tests and funnel improvements.
Manage large budgets, analyse and develop campaigns, supervise all acquisition media buying.
Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders.
Collaborate with internal teams to align product offerings with customer priorities.

Requirements

Minimum

5+ years experience in managing a team that scaled a B2B or B2C brand to a category leader in their market
3+ years experience developing and optimising large-scale B2C or B2B campaigns – with multi-million rand annual ad spend budgets – through digital marketing channels
Experience managing large cross-functional projects
Experience with Google Analytics or other web analytics tools
Proven analytical and quantitative skills including a strong understanding of online marketing metrics
Action-oriented with a “roll up your sleeves approach”
Strong strategy and analytics skills, with an advanced understanding of success metrics
Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
Enthusiastic, passionate, and creative; thrives on thinking outside of the box.

Preferred

2+ years experience with scaling below the line and above the line advertising budgets to over £2 Million a year
Deep experience in successfully scaling below the line and above the line marketing for high growth B2B products
2+ years experience leading the marketing of a product to a category leader in the education market
Expertise in e-commerce operations and digital business strategy
Prior experience in creative direction or design
1+ years experience of marketing education products

Our Benefits

Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.

Generous annual leave and medical benefits: We provide up to 25 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.

Join the heart of tech in Africa, the US, and Europe: You’ll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, and Yoco.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you’re allowed to brag about it.

OUR VALUES

We’re a people-forward company with a purpose that underlines everything we do. We’re obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.

Head of Paid Media

At our online coding bootcamps, other humans review your code. Their deep experience will support you in acquiring career-focused skills and the ability to code in a creative, relevant, and powerful way. Today, HyperionDev has brought coding skills to thousands of students around the world.

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