GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand’s advertising.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.
A Bit About You
Drive revenue by generating new business sales through agencies and client directs while maintaining and growing a handful of running accounts that are part of your custom territory/book of business
Constantly build a pipeline of leads throughout the entire sales cycle (new business focus)
Communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking event, etc.)
Hold at least 5 meetings a week with a focus on the “Pitch a day” mentality
Meet or achieve sales quotas on a monthly/quarterly basis according to sales plan set by VP
Meet all deadlines set by leadership to ensure proper information is effectively shared
Be a team player – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need
Respond to clients within 24hrs of email/phone call, the sooner the better
Accurately maintain a forecast for team spreadsheets and opportunity pipeline
This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.
Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required
1-3 years years of relevant sales experience at an agency, media sales company or general account selling
Strong communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients)
Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role
Strong attention to detail in all aspects of the business
Go-getter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business
Understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.)
Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your client’s needs
Strong ability to “close” or ask for the business after each pitch
Technical skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar
Managing performance – setting clear, measurable personal goals that can be used by manager to gauge success and provide a path for future growth
Collaborator – ability to effectively work with various people and departments within the company
“Always Be Closing” – asking for the business or next meeting at the end of every point of contact with the client
Results Driven – revenue/account growth, client satisfaction
Willingness and desire to quickly learn the landscape and continuously develop and hone skills as you progress
Strong networking ability
Detail-oriented–-the little things matter
Organized with demonstrated ability to prioritize and deliver timely work
A team player and not afraid to roll up your sleeves and help when needed
Self-sufficient and not afraid to take the lead and manage tasks independently
Coachable and open to feedback
Respectful–-we treat each other with respect and assume the best of one another
Not afraid to have fun!
Additional Things To Note
Culture is key at GroundTruth – prepare to contribute and help further develop the culture of the sales team and broader company
The expectation is to be meeting and entertaining clients wherever and whenever schedules align. “Whatever it takes to close a deal (within reason)” is the mentality of our top sellers here at GroundTruth
What We Offer
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
Daily lunch credit when working in-office
Fully stocked snacks and beverages
401(k) employer match
Fully-paid medical premiums for employees
Generous parental leave
Active DEIB Committee with regular initiatives
Inclusion Academy seminars
Wellness and gym reimbursement
Family and pet expense reimbursement
Education and coaching reimbursement program
Option for mobile phone reimbursement or separate company phone
Equity analysis to ensure fair pay
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].
The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Our compensation package also includes a comprehensive benefits platform offering and a commission plan. The salary range for this position is listed below.
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Brands, agencies, small businesses, and non-profits trust our performance-driven solutions to help them reach consumers during moments of intent that generate important business outcomes. GroundTruth’s suite of geo-contextual omni-channel products and services are available at scale through our self-serve advertising platform, managed services, and industry reseller partnerships. Our proprietary cleansing processes combine contextual mapping technology (Blueprints), owned and operated properties, and third-party mobile location data, together yielding over 22 billion visits annually.